Posts From Hermann Zsuzsanna

Molecules
Date: 2026-03-30 10:06:17

When writing this article, already a week has passed since the SIRHA Budapest trade fair. It was a fantastic three day-period. This article is available for reading in Trade magazin...

20 years…
Date: 2026-02-11 08:56:57

Yes, this year we are celebrating our 20th anniversary: Trade magazin was launched in 2006, debuting at the Foodapest food industry exhibition with its first 100-page issue. Looking back on...

Time is running out…
Date: 2025-12-08 11:54:01

“This race is happening now! Tomorrow will be tomorrow. This race can only be won today…” said the organiser of an international 800km ultra running race to Gábor Rakonczay, who...

We have landed!
Date: 2025-10-01 09:36:13

As the saying goes, no plane has ever stayed up in the air… well, the planes of Trade Airlines have landed too. We flew on all kinds of planes to...

When the AI is writing
Date: 2025-08-26 12:30:43

I thought I would give AI a try and asked it to write the editorial for this issue. I admit that with our ever-growing to-do lists, dwindling time and frozen...

Cheaper?
Date: 2025-06-05 13:43:25

There are many current topics that this article could cover, but perhaps one of the most exciting is the profit margin cap, which didn’t end at the end of May...

The experience
Date: 2025-05-06 10:42:37

On 10 April we held our Day of Promotions conference, where participants were treated to lots of superb presentations on the topic, in addition to presenting the awards for the...

The bed
Date: 2025-04-04 10:40:27

Several times in my life I have realised how lucky I am compared to many, how good my life is and how much I love it… As the saying goes,...

Flying blind?
Date: 2025-02-20 15:29:59

Don’t get me wrong, I am not trying to contradict the recent statement about the Hungarian economy taking a rolling start, but after talking to so many CEOs I just...

Personal factor
Date: 2024-12-09 11:42:37

Nowadays it often comes to my mind what certain experts say: university students have to acquire skills for jobs that don’t even exist yet. This article is available for reading...

Beyond expectations
Date: 2024-11-13 11:01:33

This article is available for reading in Trade magazin 2024/11 After the Business Days conference in September, trade-wise every year the next stable point in our lives is either Anuga...

Summa Cum Laude
Date: 2024-10-07 13:09:34

This article is available for reading in Trade magazin 2024/10 In other words: everyone graduated with an excellent result from this year’s FMCG Open University at the Trade Campus, situated...

Have you enrolled yet?
Date: 2024-09-02 16:19:03

This article is available for reading in Trade magazin 2024/8-9 We still have a few places available at the FMCG Open University if you wish to enrol and learn a...

More optimism
Date: 2024-06-04 11:29:14

Perhaps this is what describes the past two months in the FMCG market the best. As I have learnt it recently, it is a good idea to watch the “champagne...

No surprises? Yes, there are!
Date: 2024-06-01 15:06:41

At first glance not much has changed in the top 10 since last year, but a closer look at the numbers will reveal a thing or two… This article is...

In cyber or in Hungarian?
Date: 2024-04-22 13:33:55

There is such confusion about cybersecurity and AI that we often wonder whether what we hear is in Hungarian or not. Just the other day I attended a very interesting...

ChatGPT’s thoughts about awards
Date: 2024-03-26 19:42:14

I asked ChatGPT what it thinks about awards and the answer was this: recognition for an outstanding performance, work or achievements; they can play a significant role in motivating people...

Fear and security
Date: 2024-02-20 15:28:30

Recently we have been hearing these two concepts juxtaposed from more and more angles at a growing number of events. From the point of view of consumers and their purchasing...

Summary
Date: 2023-12-07 08:54:30

Here I am again, writing the last article of the year. The year has gone by so quickly that it was almost yesterday that we were looking at how interesting...

A year of records?
Date: 2023-11-09 21:41:20

For us, but also for the world around us. For some time now we have been reading about record food inflation, record volume declines in retail sales, record subsidies coming...

Befektetés
Date: 2023-09-29 11:43:05

Emberekbe, márkákba és technológiába – nagyjából az egész lapszámunkat rá lehet húzni erre a témára. A cikk a Trade magazin 2023/10. lapszámában olvasható. Egy évvel ezelőtt, amikor lehetőséget kaptunk, hogy partnerei...

New autumn, new hopes
Date: 2023-08-24 16:12:41

Although we usually say “new year, new hopes”, I don’t think anybody wants to wait until January with making changes. Anyone who knows me well knows that I always like...

Actually…
Date: 2023-06-06 20:06:09

…I usually like it when life is busy, there is bustling and running around all day, but right now it feels like too much, with everything changing around us, and...

The 2022 ranking of FMCG retailers is out now – Unbeatable top 3
Date: 2023-06-06 16:24:01

2022 was yet another year when discounters continued their superb performance. This is why it isn’t surprising at all that Lidl held on to the No.1 spot with a comfortable...

The only certain thing about life…
Date: 2023-04-25 15:35:07

…is uncertainty. This sentence is perhaps truer now than ever before. Nobody knows what to expect. Although “the end of the world” that had been predicted for late last year...

Busy schedule!
Date: 2023-03-30 07:37:24

Competitions, events, new projects, new colleagues, team building programmes and restructuring… One task comes after the other. We have a busy schedule and the days and weeks are running away...

(It will be) Better
Date: 2023-02-27 09:37:26

All things considered, the beginning of the year was better than expected. Last year, at the Business Days conference, we had already seen the dark clouds gathering in the sky,...

Personal
Date: 2022-12-09 10:39:52

Don’t get me wrong, I am not going to share my Christmas poppy seed roll baking experiences with you, but I do want to tell you something personal. This is...

Briefly about SIAL
Date: 2022-11-09 10:19:23

In the next issue of Trade magazine we are going to discuss SIAL in length, but for now just a few things while the memories are still fresh. The last...

Record!
Date: 2022-10-03 10:48:10

We closed the Trade Playground of the Business Days conference, which celebrated its 15th anniversary this year. While sitting in the sandbox, we discussed really serious topics, but the atmosphere...

Posts From Hermann Zsuzsanna

Molecules Date: 2026-03-30 10:06:17

20 years… Date: 2026-02-11 08:56:57

Time is running out… Date: 2025-12-08 11:54:01

We have landed! Date: 2025-10-01 09:36:13

When the AI is writing Date: 2025-08-26 12:30:43

Cheaper? Date: 2025-06-05 13:43:25

The experience Date: 2025-05-06 10:42:37

The bed Date: 2025-04-04 10:40:27

Flying blind? Date: 2025-02-20 15:29:59

Personal factor Date: 2024-12-09 11:42:37

Beyond expectations Date: 2024-11-13 11:01:33

Summa Cum Laude Date: 2024-10-07 13:09:34

Have you enrolled yet? Date: 2024-09-02 16:19:03

More optimism Date: 2024-06-04 11:29:14

No surprises? Yes, there are! Date: 2024-06-01 15:06:41

In cyber or in Hungarian? Date: 2024-04-22 13:33:55

ChatGPT’s thoughts about awards Date: 2024-03-26 19:42:14

Fear and security Date: 2024-02-20 15:28:30

Summary Date: 2023-12-07 08:54:30

A year of records? Date: 2023-11-09 21:41:20

Befektetés Date: 2023-09-29 11:43:05

New autumn, new hopes Date: 2023-08-24 16:12:41

Actually… Date: 2023-06-06 20:06:09

The 2022 ranking of FMCG retailers is out now – Unbeatable top 3 Date: 2023-06-06 16:24:01

The only certain thing about life… Date: 2023-04-25 15:35:07

Busy schedule! Date: 2023-03-30 07:37:24

(It will be) Better Date: 2023-02-27 09:37:26

Personal Date: 2022-12-09 10:39:52

Briefly about SIAL Date: 2022-11-09 10:19:23

Record! Date: 2022-10-03 10:48:10

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