Posts From Budai Klára
No compromises in hygiene
In Hungary it is the experts of the National Food Chain Safety Office (Nébih) and the county government offices who perform the food safety inspections at festivals and in hospitality...
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A fight, but not a windmill fight!
2022 was characterised by both dynamic growth and gradual restructuring in the market of carbonated soft drinks. András Palkó, marketing director of Coca-Cola HBC Magyarország: “In the first half of...
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Happy baby, relaxed mom
In 2022 diaper value sales grew, while volume sales stayed put – reported NielsenIQ. Izabella Kowalska, Essity Hungary Kft.’s category manager: “Our products produced moderate growth, because of the difficult...
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One-way traffic!
Laws and regulations On 22 February 2023 the Hungarian Association of Packaging and Materials Handling (CSAOSZ) organised a mainly legislation-themed conference in the Holiday Inn Hotel in Budaörs. 2023 and...
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More than just “mash for babies”
Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...
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Hold my beer! – the beer market accepts the challenge
Domestic sales of the five biggest breweries in Hungary were 3% higher in 2022 than in the previous year. More than 6 million hectolitres of beer were sold. Production costs...
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There is no economising when it comes to the health of children!
During the Covid period parents purchased more vitamins for their children. In the past classic multivitamins used to be the most popular, but today special combinations with vitamin D, vitamin...
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Hair raising new innovations
We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...
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If the lemons are sour…just use them to make lemonade!
Nielsen data reveal that fruit juice value sales grew by 11.2% in January-November 2022, but volume sales decreased by 6.6%. The like-for-like sales drop was even bigger in the last...
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Cleanness in large portions
Sales grew in the cleaning product category in 2022, but this growth was driven by the higher product prices. Also because of the price increase, there has been a small...
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Will there be a way out of the maze of unit prices?
In the past the only way to wash clothes was using some kind of washing powder. Once the category started expanding, shoppers gradually began buying liquid laundry detergents and laundry...
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Fruit syrups caught in a crossfire
According to László Torbán, sales director of Szikrai Borászati Kft., economic recession, rising prices and the impact of the public health product tax (NETA) law drove the fruit syrup market...
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Intimate hygiene: no compromises
Eszter Hegedűs, senior brand manager of Essity Hungary Kft. told our magazine that both value and volume sales grew in the intimate hygiene category, in the first nine months of...
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OTC products is a booming category
ültek még inkább előtérbe. A szegmens szárnyalása folyamatos, annak ellenére, hogy a szinte minden kategóriát érintő alapanyaghiány ezt a területet sem kímélte, ami főként a termékek csomagolásában hozott kisebb-nagyobb változásokat....
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No clothes left dry…
According to Yvette Krubl, Procter&Gamble’s corporate communications manager in Central and Eastern Europe, laundry detergent volume sales stayed put in the July 2021-June 2022 period, while in value sales there...
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The strength of brands
On Thursday Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the Business Days conference. He shared the results of their global survey, which...
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Only one thing, change is constant in the packaging industry
Béla Cservenka, local sales manager of DS Smith Packaging Hungary told our magazine that sustainability and the circular economy are in the centre of their operations. This is the reason...
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Miklós Nagy: “We need to find the place of plant-based and compostable plastics as soon as possible”
Our magazine interviewed Miklós Nagy, secretary general of the Hungarian Association of Packaging and Materials Handling (CSAOSZ). – How would you describe the present situation of the Hungarian packaging...
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Competition of active ingredients
Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing manager told our magazine that facial skincare product sales grew by 23.5% this year. “There are many reasons behind this good performance. One...
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New kinds of challenges in the fruit juice market
Anita Pusztai, Sió-Eckes Kft.’s marketing director reported that sales were up 10% in the fruit juice, nectar and drink (FJND) market in 2022. “Sió-Eckes preserved its stable market share and...
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Moist tissue trend in the toilet paper category
Ildikó Kardos, Essity Hungary Kft.’s marketing manager told our magazine that value sales of both classic toilet papers and moist toilet tissues grew, but volume sales of the former dropped...
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Online shopping: Necessity has turned into convenience
Péter Klekner, CEO of Kifli.hu believes that the war, the price cap and high inflation caught everyone by surprise. “Reacting to these and maintaining the usual high level of service...
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A positive aftereffect of the pandemic: Goods transport is booming
Klára Ráczné Hegedűs, corporate sales director of Hungarian Post told our magazine that e-commerce was expanding slowly but steadily in the first half of the year, but the slowdown in...
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More muscular body care segment
According to Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing manager, global demand keeps rising for body care products. “Body care is important in every season, even though our skin is...
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Value and Quality are recession-proof!
On 8 September the Value and Quality Awards were presented to the winners for the fifth time, in the building of the Hungarian Parliament. This year 41 entries by 34...
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Oral hygiene has remained important
Andrea Révfalvi, Colgate-Palmolive Hungary Kft.’s retail marketing manager (oral care): “Oral care and preserving oral health is increasingly important in the lives of consumers. Our Colgate, elmex and meridol brands...
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Higher quality, more sustainable solutions
Izabella Kowalska, Essity Hungary Kft.’s category manager gave our magazine an insight into the latest trends in the facial tissue category. Value sales augmented but volume sales dropped just as...
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Cleaning products continue to thrive
Viktória Müller, Unilever Magyarország Kft.’s brand manager told Trade magazin that demand for disinfectants is now higher than before the pandemic. “The market is now more focused on branded products...
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It is time to be active again!
András Palkó, marketing director of Coca-Cola HBC Magyarország reported to our magazine that sales of sports drinks are growing in both value and volume. “Coca-Cola distributes the Powerade brand, which...
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Cereal wonders for health and a flavour experience
Dorottya Fanni Bereczki, Nestlé Hungária Kft.’s brand manager told our magazine that there was a little growth in the cereal market in the first 6 months of 2022. “Value sales...
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