Posts From Budai Klára

More muscular body care segment
Date: 2022-10-10 10:15:58

According to Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing manager, global demand keeps rising for body care products. “Body care is important in every season, even though our skin is...

Value and Quality are recession-proof!
Date: 2022-10-03 20:40:22

On 8 September the Value and Quality Awards were presented to the winners for the fifth time, in the building of the Hungarian Parliament. This year 41 entries by 34...

Oral hygiene has remained important
Date: 2022-09-28 11:06:15

Andrea Révfalvi, Colgate-Palmolive Hungary Kft.’s retail marketing manager (oral care): “Oral care and preserving oral health is increasingly important in the lives of consumers. Our Colgate, elmex and meridol brands...

Higher quality, more sustainable solutions
Date: 2022-09-27 12:06:55

Izabella Kowalska, Essity Hungary Kft.’s category manager gave our magazine an insight into the latest trends in the facial tissue category. Value sales augmented but volume sales dropped just as...

Cleaning products continue to thrive
Date: 2022-09-26 09:39:59

Viktória Müller, Unilever Magyarország Kft.’s brand manager told Trade magazin that demand for disinfectants is now higher than before the pandemic. “The market is now more focused on branded products...

It is time to be active again!
Date: 2022-09-23 10:43:27

András Palkó, marketing director of Coca-Cola HBC Magyarország reported to our magazine that sales of sports drinks are growing in both value and volume. “Coca-Cola distributes the Powerade brand, which...

Cereal wonders for health and a flavour experience
Date: 2022-09-19 13:20:15

Dorottya Fanni Bereczki, Nestlé Hungária Kft.’s brand manager told our magazine that there was a little growth in the cereal market in the first 6 months of 2022. “Value sales...

Gift packs with our favourite brands
Date: 2022-09-13 11:24:56

Nikolett Szőke, Unilever Magyarország Kft.’s brand manager believes that the success of Christmas gift packs depends on brand, price and the type/format of products in the pack. The top sets...

Sustainability in every field of life
Date: 2022-09-09 10:28:43

The 5R rule Dr Zoltán Fehér, conservation manager at WWF Magyarország: “The 5R rule (Refuse, Reduce, Reuse, Recycle, Rot) explains what we should do in our daily lives for the...

Tracks leading into the future
Date: 2022-09-07 09:39:19

At the end of May the Ministry of Agriculture and GS1 Magyarország organised “The role and significance of tracking in the baking and confectionery industry”. Dr Beáta Olga Felkai, head...

Magazine: Change is inevitable and urgent
Date: 2022-09-02 06:29:37

According to data from the United Nations, from the food that is wasted globally 3 billon people could be fed. What makes the problem even worse is that 10% of...

Ice tea has survived the ice age
Date: 2022-07-13 10:22:34

András Palkó, marketing director of Coca-Cola HBC Magyarország told our magazine that the ice tea category stepped on a growth path in 2021, after the troubles of 2020. The reopening...

Poison or trap?
Date: 2022-07-11 10:22:29

Attila Zámbó, category manager of market leader Bábolna Bio Kft. told our magazine that sales of insecticides and insect repellents represented a value of HUF 6.08bn in 2021. Value sales...

Hair care goes way beyond hygiene
Date: 2022-07-11 09:22:30

Those days when washing hair was a simple hygiene and care routine are behind us, today it is a real beauty care practice. Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing...

Magazine: One for the baby…and then more for the baby!
Date: 2022-07-11 06:22:41

In comparison with 2020, the baby food market grew by more than 10% in 2021 – wet baby food sales were up 9% and dry baby food expanded by 13%...

Mineral water is washing the category’s boundaries away
Date: 2022-07-06 09:22:35

András Palkó, marketing director of Coca-Cola HBC Magyarország informed our magazine that mineral water value sales were up a moderate 2% in retail in 2021; volume sales dropped 1.8% from...

Katalin Neubauer: “Leisurely shopping is a thing of the past”
Date: 2022-07-04 10:08:22

Our magazine discussed the state of play in Hungarian retail trade with Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ). – After the hardships of the...

Magazine: Tamás Éder: “This year will be about survival”
Date: 2022-07-04 06:08:18

Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ) talked to our magazine about the state of play in the food industry. – What results did the food...

Magazine: László Krisán: “Everyone has their share of responsibility in crisis management”
Date: 2022-06-29 06:08:16

Our magazine asked László Krisán, the CEO of KAVOSZ Zrt. about the past year, the present situation and their plans for the future. – How did the different types of...

Balázs Győrffy: “Food industry is a sector of strategic importance”
Date: 2022-06-27 10:08:14

Our magazine interviewed Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK). – How did the coronavirus pandemic affect the agri-food sector last year? – 2021 was very different...

Magazine: The picture is getting clearer
Date: 2022-05-31 06:03:49

Viktória Müller, Unilever Magyarország Kft.’s brand manager told our magazine that demand increased for cleaning products with a disinfecting function. “Branded products have improved their performance, as shoppers trust these...

Magazine: Focusing on the comfort and safety of babies
Date: 2022-05-27 06:03:50

NielsenIQ data reveals that volume sales were only up 1.3% in the diaper category in 2021. Gréta Tölgyesi, Essity Hungary Kft.’s senior brand manager: “As for the 7% increase in...

Beer also tastes great without alcohol
Date: 2022-05-18 10:03:41

Orsolya Mottl-Molnár, marketing and trade marketing director of Heineken Hungária Breweries Zrt. cited Nielsen data when she told our magazine: both flavoured and unflavoured alcohol-free beer sales increased in 2021....

Energy drinks are in explosive form
Date: 2022-05-16 10:03:39

György Galántai, sales director of Hell Energy Magyarország Kft. reported to our magazine that energy drink consumption increased in 2021. Despite the hardships in ingredient and aluminium sourcing, the company...

Zero and light products are conquering the market, but classic fizzy drinks have their own fans
Date: 2022-05-11 08:03:47

Ildikó Zubály, brand manager of Szentkirályi Magyarország told our magazine that volume sales of carbonated soft drinks grew by 2.3% in 2021, while value sales jumped 7.7%, in part thanks...

Fragrance is a key factor in fabric softener buying
Date: 2022-05-10 10:03:53

According to Tímea Kuk, Unilever Magyarország Kft.’s brand manager, fabric softener value sales grew in 2021, but volume sales (and also the number of products sold) decreased. This indicates that...

Magazine: Expanding free-from universe
Date: 2022-05-05 10:48:26

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

Magazin: To our health!
Date: 2022-03-25 06:25:22

Anita Pusztai, Sió-Eckes Kft.’s marketing director told our magazine that according to Nielsen data, fruit juice sales increased by 8 percent in 2021. Sió-Eckes also had a successful year, preserving...

Magazine: Removing grease is not enough
Date: 2022-03-07 06:59:29

The markets of both manual washing-up liquids and dishwasher detergents have grown, partly due to the increased importance of hygiene and the fact that customers spent more time at home....

Magazine: Customers becoming more and more proficient at skin care
Date: 2022-03-02 06:40:20

Since the outbreak of the pandemic, more time is spent with at-home skin care, which in turn yielded positive sales results in the face care market. Consumers have grown really...

Posts From Budai Klára

More muscular body care segment Date: 2022-10-10 10:15:58

Value and Quality are recession-proof! Date: 2022-10-03 20:40:22

Oral hygiene has remained important Date: 2022-09-28 11:06:15

Higher quality, more sustainable solutions Date: 2022-09-27 12:06:55

Cleaning products continue to thrive Date: 2022-09-26 09:39:59

It is time to be active again! Date: 2022-09-23 10:43:27

Cereal wonders for health and a flavour experience Date: 2022-09-19 13:20:15

Gift packs with our favourite brands Date: 2022-09-13 11:24:56

Sustainability in every field of life Date: 2022-09-09 10:28:43

Tracks leading into the future Date: 2022-09-07 09:39:19

Magazine: Change is inevitable and urgent Date: 2022-09-02 06:29:37

Ice tea has survived the ice age Date: 2022-07-13 10:22:34

Poison or trap? Date: 2022-07-11 10:22:29

Hair care goes way beyond hygiene Date: 2022-07-11 09:22:30

Magazine: One for the baby…and then more for the baby! Date: 2022-07-11 06:22:41

Mineral water is washing the category’s boundaries away Date: 2022-07-06 09:22:35

Katalin Neubauer: “Leisurely shopping is a thing of the past” Date: 2022-07-04 10:08:22

Magazine: Tamás Éder: “This year will be about survival” Date: 2022-07-04 06:08:18

Magazine: László Krisán: “Everyone has their share of responsibility in crisis management” Date: 2022-06-29 06:08:16

Balázs Győrffy: “Food industry is a sector of strategic importance” Date: 2022-06-27 10:08:14

Magazine: The picture is getting clearer Date: 2022-05-31 06:03:49

Magazine: Focusing on the comfort and safety of babies Date: 2022-05-27 06:03:50

Beer also tastes great without alcohol Date: 2022-05-18 10:03:41

Energy drinks are in explosive form Date: 2022-05-16 10:03:39

Zero and light products are conquering the market, but classic fizzy drinks have their own fans Date: 2022-05-11 08:03:47

Fragrance is a key factor in fabric softener buying Date: 2022-05-10 10:03:53

Magazine: Expanding free-from universe Date: 2022-05-05 10:48:26

Magazin: To our health! Date: 2022-03-25 06:25:22

Magazine: Removing grease is not enough Date: 2022-03-07 06:59:29

Magazine: Customers becoming more and more proficient at skin care Date: 2022-03-02 06:40:20

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