Posts From Budai Klára
Nincs megállás a logisztika szektorban
A hazai logisztikai piac növekedési pályán van. Mivel a költségek az elmúlt időszakban radikálisan emelkedtek, ezért a fejlesztések fókuszában elsősorban az energiahatékonysági szempontok, illetve egyéb, a költséghatékonyságot növelő tényezők állnak....
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Sustainability with reservations
This article is available for reading in Trade magazin 2023/8-9. The Hungarian Food Bank Association has been helping people in need for 18 years “For the first time, this year...
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Még nem működik flottul a flotta, de halad afelé
Az elmúlt egy-másfél évben korábban ismeretlen problémákkal és nehézségekkel kellett szembenézni minden szektorban. A gépjármű- és felépítménygyártásban az ellátási láncok tovább sérültek, ami a kiszámíthatatlan szállítási határidők mellett áremelést is...
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Retail trends tailored to future needs
During the coronavirus pandemic, shoppers developed a new habit: instead of spending a pleasant time with comfortably shopping in the store, they wanted to purchase what they needed as quickly...
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Playfulness and responsibility in promotions
On 27 April 2023 Trade magazin organised its “The key to successful promotions” event in Aquincum Hotel Budapest, where the award ceremony of the “Most successful promotion of the year”...
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Itchy times are coming
Last year combined sales of insecticides and insect repellents were HUF 6.28bn in the retail channels audited by NIQ (formerly Nielsen IQ). Value sales increased by 3% in comparison with...
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Waves in the bottle
According to the NIQ retail index, mineral water volume sales dropped 1.6% in retail in 2022 if compared with 2021, making up 885 million litres; at the same time value...
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Margarine’s renaissance
NIQ data reveal that Hungarian margarine sales grew by more than 40% in value last year, but the volume sales growth was only less than 2% because of the rising...
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László Krisán: “There won’t be positive trends until consumer confidence strengthens”
An interview with László Krisán, the CEO of KAVOSZ Zrt. and the Hungarian representative of EuroCommerce’s board of directors This article is available for reading in Trade magazin 2023/6-7....
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Balázs Győrffy: “Agriculture is a sector of special strategic importance”
Our magazine interviewed Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK). This article is available for reading in Trade magazin 2023/6-7. – What was 2022 like for Hungarian...
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Katalin Neubauer: “Big decline in entrepreneurship”
Our magazine sat down for a conversation with Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ). This article is available for reading in Trade magazin 2023/6-7. –...
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Tamás Éder: “We can’t even make plans for the next day, let alone for the next few months”
Trade magazine met Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ), and asked him about the federation’s past results and future plans. This article is available for...
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Intimate hygiene: only comfortably!
According to NIQ data, the total menstruation product market grew in both value and volume, from 2021 to 2022. This article is available for reading in Trade magazin 2023/6-7. ...
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Two sides of the same coin: hair removal and shaving
This article is available for reading in Trade magazin 2023/5 New products and ingredients In the hair removal category, in 2022 sales of women’s products grew by 24-25% in value...
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Let’s do sports!
This article is available for reading in Trade magazin 2023/5 SPAR Magyarország has been the name sponsor of the SPAR Budapest Marathon® Festival, one of the biggest leisure sport events...
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The role of AI in e-commerce is indisputable and unavoidable
There is almost no spectrum of e-commerce left that was not scrutinized at the “Let’s see the future” conference organized by Ecommerce Hungary on June 6 and 7, within the...
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In the service of health
In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy...
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Rise and shine – energy drinks are unstoppable!
2022 was a very good year for energy drinks, as like-for-like value sales surged by more than 25%. This article is available for reading in Trade magazin 2023/5 In addition...
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Today free-from already means high quality
This article is available for reading in Trade magazin 2023/5 Gyopár Géger, brand manager of PICK: “There is a difference between one kind of meat and another. Bonafarm Group and MCS...
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Ice tea is a hot topic!
2022 brought new challenges for the ice category, as the war that started in February triggered negative economic trends. Then from 1 July ice tea producers also had to face...
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Skincare is at the top of the list!
This article is available for reading in Trade magazin 2023/5 Mariann Karsai, brand manager of Henkel Magyarország Kft.: “NielsenIQ data reveal that in comparison with 2021, value sales elevated by...
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Sugar-free zone
In the first half of 2022 there was dynamic growth in the soft drink category, and the low-calorie/zero sugar segment contributed this. However, in the second half of the years...
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Cosmetics – only naturally!
This article is available for reading in Trade magazin 2023/5 Gábor Szabó, Florin Zrt.’S PR manager: “We are proud of the fact that 100% Hungarian-owned Florin Zrt. realised already 10...
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Hand-washing or dishwasher?
NielsenIQ has reported that washing-up liquid sales augmented by approximately 15% in 2022 – value sales grew around 20%, but volume sales dropped 6%. This article is available for reading...
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All kinds of everything
First the pandemic then the war in Ukraine – these events had a huge impact on the category of gluten-free products as well. Ingredients, raw materials, packaging materials, energy and...
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Show me your face, …!
This article is available for reading in Trade magazin 2023/5 NielsenIQ data show that both value and volume sales increased in the women’s facial care category in Hungary in 2022....
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Totally dairy-free
2022 was full of challenges in the lactose- and dairy-free product category too, mainly owing to different economic effects and the high inflation. This article is available for reading in...
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Before and after the high season
Like-for-like household paper product sales augmented by 32.4% in value in 2022, but volume sales dropped 10% from the 2021 level. Value sales were up 40.2% in the facial tissue...
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Body odour free zone
This article is available for reading in Trade magazin 2023/5 Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%. Mariann...
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Price wave hits toilet papers too
Innovations catered to consumer needs Value sales of toilet paper grew by 36% from 2021 to 2022, but volume sales were down 4 %. While moist toilet tissue sales increased...
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