Posts From Budai Klára
Hand-washing or dishwasher?
NielsenIQ has reported that washing-up liquid sales augmented by approximately 15% in 2022 – value sales grew around 20%, but volume sales dropped 6%. This article is available for reading...
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All kinds of everything
First the pandemic then the war in Ukraine – these events had a huge impact on the category of gluten-free products as well. Ingredients, raw materials, packaging materials, energy and...
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Show me your face, …!
This article is available for reading in Trade magazin 2023/5 NielsenIQ data show that both value and volume sales increased in the women’s facial care category in Hungary in 2022....
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Totally dairy-free
2022 was full of challenges in the lactose- and dairy-free product category too, mainly owing to different economic effects and the high inflation. This article is available for reading in...
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Before and after the high season
Like-for-like household paper product sales augmented by 32.4% in value in 2022, but volume sales dropped 10% from the 2021 level. Value sales were up 40.2% in the facial tissue...
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Body odour free zone
This article is available for reading in Trade magazin 2023/5 Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%. Mariann...
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Price wave hits toilet papers too
Innovations catered to consumer needs Value sales of toilet paper grew by 36% from 2021 to 2022, but volume sales were down 4 %. While moist toilet tissue sales increased...
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No compromises in hygiene
In Hungary it is the experts of the National Food Chain Safety Office (Nébih) and the county government offices who perform the food safety inspections at festivals and in hospitality...
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A fight, but not a windmill fight!
2022 was characterised by both dynamic growth and gradual restructuring in the market of carbonated soft drinks. András Palkó, marketing director of Coca-Cola HBC Magyarország: “In the first half of...
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Happy baby, relaxed mom
In 2022 diaper value sales grew, while volume sales stayed put – reported NielsenIQ. Izabella Kowalska, Essity Hungary Kft.’s category manager: “Our products produced moderate growth, because of the difficult...
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One-way traffic!
Laws and regulations On 22 February 2023 the Hungarian Association of Packaging and Materials Handling (CSAOSZ) organised a mainly legislation-themed conference in the Holiday Inn Hotel in Budaörs. 2023 and...
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More than just “mash for babies”
Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...
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Hold my beer! – the beer market accepts the challenge
Domestic sales of the five biggest breweries in Hungary were 3% higher in 2022 than in the previous year. More than 6 million hectolitres of beer were sold. Production costs...
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There is no economising when it comes to the health of children!
During the Covid period parents purchased more vitamins for their children. In the past classic multivitamins used to be the most popular, but today special combinations with vitamin D, vitamin...
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Hair raising new innovations
We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...
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If the lemons are sour…just use them to make lemonade!
Nielsen data reveal that fruit juice value sales grew by 11.2% in January-November 2022, but volume sales decreased by 6.6%. The like-for-like sales drop was even bigger in the last...
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Cleanness in large portions
Sales grew in the cleaning product category in 2022, but this growth was driven by the higher product prices. Also because of the price increase, there has been a small...
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Will there be a way out of the maze of unit prices?
In the past the only way to wash clothes was using some kind of washing powder. Once the category started expanding, shoppers gradually began buying liquid laundry detergents and laundry...
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Fruit syrups caught in a crossfire
According to László Torbán, sales director of Szikrai Borászati Kft., economic recession, rising prices and the impact of the public health product tax (NETA) law drove the fruit syrup market...
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Intimate hygiene: no compromises
Eszter Hegedűs, senior brand manager of Essity Hungary Kft. told our magazine that both value and volume sales grew in the intimate hygiene category, in the first nine months of...
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OTC products is a booming category
ültek még inkább előtérbe. A szegmens szárnyalása folyamatos, annak ellenére, hogy a szinte minden kategóriát érintő alapanyaghiány ezt a területet sem kímélte, ami főként a termékek csomagolásában hozott kisebb-nagyobb változásokat....
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No clothes left dry…
According to Yvette Krubl, Procter&Gamble’s corporate communications manager in Central and Eastern Europe, laundry detergent volume sales stayed put in the July 2021-June 2022 period, while in value sales there...
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The strength of brands
On Thursday Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the Business Days conference. He shared the results of their global survey, which...
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Only one thing, change is constant in the packaging industry
Béla Cservenka, local sales manager of DS Smith Packaging Hungary told our magazine that sustainability and the circular economy are in the centre of their operations. This is the reason...
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Miklós Nagy: “We need to find the place of plant-based and compostable plastics as soon as possible”
Our magazine interviewed Miklós Nagy, secretary general of the Hungarian Association of Packaging and Materials Handling (CSAOSZ). – How would you describe the present situation of the Hungarian packaging...
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Competition of active ingredients
Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing manager told our magazine that facial skincare product sales grew by 23.5% this year. “There are many reasons behind this good performance. One...
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New kinds of challenges in the fruit juice market
Anita Pusztai, Sió-Eckes Kft.’s marketing director reported that sales were up 10% in the fruit juice, nectar and drink (FJND) market in 2022. “Sió-Eckes preserved its stable market share and...
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Moist tissue trend in the toilet paper category
Ildikó Kardos, Essity Hungary Kft.’s marketing manager told our magazine that value sales of both classic toilet papers and moist toilet tissues grew, but volume sales of the former dropped...
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Online shopping: Necessity has turned into convenience
Péter Klekner, CEO of Kifli.hu believes that the war, the price cap and high inflation caught everyone by surprise. “Reacting to these and maintaining the usual high level of service...
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A positive aftereffect of the pandemic: Goods transport is booming
Klára Ráczné Hegedűs, corporate sales director of Hungarian Post told our magazine that e-commerce was expanding slowly but steadily in the first half of the year, but the slowdown in...
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