PICK builds its new campaign on the fan experience

By: Trademagazin Date: 2022. 11. 16. 11:32

After the 2021-2022 ball sports events, at the end of this year, we can once again experience the cohesive power of big, common fans. PICK encourages us to make sports and fans a community experience, and make the most beautiful moments unforgettable with PICK salami sandwiches!

The PICK: Téliszalámi and Rákóczi stick salamis are also periodically available with a fan gift

PICK has been with us for generations, during every memorable event for more than 150 years, the biggest sports moments are no exception. Although we can’t get excited for the Hungarian athletes, if we support other teams, let’s support our favorites together!

PICK is also now making sure that these joyful moments become even more memorable. It offers fans and different nationalities’ sandwich recipes specially created for sports events as inspiration for cheering, which guarantee that these shared moments will also become real taste memories.

“PICK strives to provide consumers with added value throughout the year. Highlighting just one or two examples, the sliced 70 g PICK Winter salamis are currently offered +11% overfilled, and we supported the start of school with overfilled sliced Szalametti salamis and Parisian ones. In addition, we are waiting for consumers in the stores almost continuously throughout the year with price reductions, bundles and various prize games and promotions.”

– said Henriett Szabó-Spanyol, senior brand manager of the PICK brand.