Tag "PICK"

Pick Szeged Zrt. significantly increased its after-tax profit last year.

Pick Szeged Zrt. increased its profit after tax from 5.318 billion HUF in 2020 to 10.323 billion HUF last year, according to the company’s annual report published on the Budapest...

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Magazine: Consumers want sporting events

The Mastercard Sport Economy Index has revealed that Europeans are looking forward to visiting sporting events again in 2022. Four from 10 people lose their interest in sports if they...

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(HU) Szokolai Júlia: „Megéri befektetni az oltalom alá helyezésbe”

Sorry, this entry is only available in Hungarian....

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This is what happens when the iconic Hungarian salami and a miniaturizing “toy-photographer” meet

Sorry, this entry is only available in Hungarian....

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Renewal is a tradition – PICK salamis in new packaging

Thanks to its more than 150-year-old tradition, PICK is an expert in salamis in Hungary. This rich tradition includes quality ingredients, cherished recipes and care, as well as the brand’s...

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An abundance of prizes in the display design contest for students

POPAI Hungary organised its POPAI Student Design Awards competition for the third time. The event’s main sponsor was SPAR and its theme sponsor was PICK. University students studying design were...

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(HU) Csökken a szeletelt PICK szalámik csomagolásához felhasznált műanyag mennyisége

Sorry, this entry is only available in Hungarian....

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PICK encourages movement in the first month of the year

Let the year begin sportily! PICK will once again move the consumer community in January this year: it will launch its new online community-building campaign encouraging joint cheering and year-opening...

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Pick Szeged Zrt. builds a new salami plant

Pick Szeged Zrt. is building a new salami plant, which is being realized within the framework of an investment worth nearly HUF 40 billion in Szeged. Construction will take place...

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PICK salami from a true expert in flavours

Thanks to Pick’s more than 150-year tradition, the company is an expert in salami in Hungary. The expertise and technology behind the brand allows pick winter salami to offer a...

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PICK salami awarded in Germany with prestigious recognition

The lebensmittel Zeitung Top-Marke 2021, the prestigious award of the leading German food magazine, was awarded to PICK as the winner of the salami category, as it proved to be...

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Pick’s new campaign revolves around soccer fandom

PICK is about to address the consumer community this summer by launching its new online community-building campaign with new limited-edition product offerings and communication on platforms favoured by younger age...

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The traditional Hungarian flavours are still popular

Hungarian, high-quality ingredients are gaining ground when buying food, and according to the latest trend, traditional methods of preparation are also being rediscovered. We are also culturally connected to Hungarian...

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At the last stop of the PICK Winter Salami campaign, Fördős Zé followed the legendary recipe with his father.

PICK has launched its spring campaign with a new TV commercial that will introduce the 150-year-old PICK Winter Salami to a younger audience. With the latest video element of the...

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PICK’s new campaign film invites you to grill

PICK’s new August film, made by Café Communications, presents the moments of family grilling and the excitement that goes with it. Campaign goal: To support the introduction of PICKOLINO Hot...

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New CEO at Pick

In the future, István Takács will manage Pick Szeged Zrt. – Világgazdaság learned. The company celebrated its 150th anniversary last year, and now the construction of its new dry goods...

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PICK PICKSTICK new product

Reacting to consumer needs, a new product will be added to the PICK PICKSTICK range this year. Hungarian-style PICKSTICK is pleasantly smoky, with a harmonic combination of seasoning pepper, black...

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New Pickolino wiener

New PICK PICKOLINO Pritamin and Cheese is a pork wiener with very high meat content, which can be prepared in many ways. It is gluten-free and is made without flavour...

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New PICK sausages

The PICK brand celebrates its 150th anniversary this year by putting Jubilee thick sausages on the market. Three flavours will be available in the product range, plus a so-called Jubilee...

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The construction of Pick’s new production plant in Szeged will begin next year

The construction of Pick’s new production plant will start next year in Szeged. Thanks to the investment, the sales volume of non-precious dry goods, including the original salami prepared according...

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A spectacular flavors in the campaign of the 150-year-old PICK

PICK has launched its communication campaign with the successful PICKOLINO campaign, backed by appetizing macro images. The apropos of the current image campaign is twofold, as the brand is celebrating...

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Bonafarm plans to invest nearly 100 billion forints

Bonafarm Zrt. plans to invest nearly 100 billion HUF in efficiency and capacity-building investments in 10 years – the company’s CEO said on Thursday in Budapest at celebration, held on...

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Free-from fresh meats? One step closer to healthy eating

In recent years consumers have become more conscious about what they are eating, and this trend had an impact on the meat industry too. With is premium meat products, Bonafarm...

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PICK Fresh meat – premium sortiment

From the 19 products in the product range 12 are available in protective atmosphere packaging, while 7 are marketed in skin pack packaging. They are available in convenience packaging, which...

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Magazine: FMCG brands and sports: Brand building and mission (Part 1)

László Madarász, director of marketing and strategy at Pick Szeged Zrt. opines that sports marketing (sponsorship) has several advantages, because it establishes a direct connection between the supported organisation and the...

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Magazine: New regulation brings improvement

In August 2017 the new Hungarian Food Book entered into force, which specifies the minimum meat and mechanically deboned meat contents of meat products – in the wiener/frankfurter category the...

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PICK Pickolino pork wiener 280 g

Popular Pickolino pork wieners are now also available in large, 280g size. The product is made using high-quality pork, it has no casing and its taste is characteristically smoky. Pickolino...

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Increasing in-store visibility

Pick Szeged Zrt. and DS Smith Packaging Hungary Kft. regularly share their ideas with each other at workshops. Recently Pick Szeged Zrt. put the HERZ Vital product on the market: a modern product in...

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Magazine: The salami end isn’t here yet

In the second half of 2017 the regulations in the Hungarian Food Book became stricter and this affected the cured meat market too: many products don’t qualify as salami and...

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PICK Pickolino virsli 140 g

High-quality Pickolino wieners are made from pork and they offer a pleasantly spicy and characteristically smoky taste experience. The product is lunched under the PICK brand name. It contains no...

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