Tag "PICK"

Once again the 22nd Business Golf Championship attracted many people

In mid-June the Business Golf Championship reached its 22nd birthday, at the Greenfield Hotel Golf & Spa in Bükfürdő. Perla Service’s event was once again attended by nearly 300 guests...

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PICK encourages you to cheer together this summer as well

In 2024, during the summer football sports events, PICK is the official cooperating partner of the Hungarian Football Association, the Hungarian men’s national football team, and András Schäfer’s national football...

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Where next for Student Design?

In the morning of 5 March, there was a POPAI international meeting in pavilion A of the Sirha Budapest 2024 trade fair, where participants discussed the possibilities of expanding the...

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In the direction of nature: Milán Valkusz and Peti Marics invite you to hike, together with PICK

Three new hiking trails named PICK Bordó tour await hikers in three beautiful panoramic regions of the country. PICK’s spring campaign encourages people to get out of the four walls...

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PICK’s spring campaign invites you to go outdoors

In 2023, everyone got to know the concept of the word taste. The characteristic taste of PICK Winter Salami is able to evoke pleasant moments for us very intensely, we...

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Research: we fear bad Easter ham

For Hungarians, Easter is still considered a holiday celebrated at home, with family, of which traditional foods, such as Easter ham, are an essential part. The representative research commissioned by...

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Ham could perform well again this year

A rather big double-digit decline in volume sales of Easter ham was caused by dropping real incomes and a significant rise in prices: over 40% (mainly due to a sharp...

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Fontosnak tartjuk a sikerek megünneplését, mégsem szánunk rá időt

A lakosság csupán 11%-ára jellemző igazán, hogy megünnepli hétköznapi sikereit – derült ki a PICK friss felméréséből. A kutatás arra is rávilágított, hogy akik számára az ünnepléshez hozzátartozik a közös étkezés,...

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The world is in your hands – Picture of the day

The best ideas are those that come to mind, even if we could have come up with them. Balázsé Sípos, the owner of Sípospack, is like this. He talks about...

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The handball team of PICK and OTP Bank – PICK Szeged is preparing for a joint action

The OTP Bank – Pick Szeged Handball team and the PICK brand, the eponymous sponsor for 30 years, are preparing for a joint big throw! From now on, it raises...

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Quality, product innovation and integrated campaigns – PICK’s recipe for keeping consumers

The PICK brand needs no introduction in Hungary, and its core value is development based on quality and tradition – this is the reason why consumers love and trust PICK...

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After a year, PICK is coming back with a national prize draw

PICK, a renowned brand, has kicked off an eight-week nationwide promotion in October and November 2023, providing a significant chance to win substantial cash prizes. This move comes after a...

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Four fifths of Hungarians consider it important to celebrate everyday successes, yet we don’t take the time to do so

Our life has accelerated significantly, the list of obligations and tasks is long, perhaps more than we can do every day. We often forget to stop and be a little...

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Four fifths of Hungarians consider it important to celebrate everyday successes, yet we don’t take the time to do so

Our life has accelerated significantly, the list of obligations and tasks is long, perhaps more than we can do every day. We often forget to stop and be a little...

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Pick Szeged Zrt. increased its profit in the first six and a half years even in an unfavorable economic environment

Pick Szeged Zrt. closed the first six months of 2023 with a pre-tax profit of HUF 4.932 billion, after HUF 4.846 billion in the same period of the previous year,...

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80 percent of the Hungarian population prefers hot dogs

80 percent of the Hungarian population agrees that hot dogs are easy and quick to prepare, but there are still people who are uncertain about how to prepare them, and...

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More interesting facts about hot dogs

80 percent of the Hungarian population agrees that hot dogs are easy and quick to prepare, but there are still people who are uncertain about how to prepare them, and...

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Hungarians regularly eat hot dogs, but they don’t know what they’re made of, according to a study

95 percent of the Hungarian population regularly consumes hot dogs, but a quarter of them are completely unaware of what they are made of – this was revealed in a...

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The joint project of PICK and MOME is presented in TASTE-MEMORIES-PICTURES

PICK and the Moholy-Nagy University of Arts (MOME) will jointly revive the salami memories of our generations with a unique exhibition that opened in May. The campaign related to the...

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The exhibition of the joint art project of PICK and MOME has opened

PICK, which goes back more than 150 years, and the salami experiences that define the taste memories of generations inspired the graphic artists whose works were exhibited in Buda’s cultural...

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Preserving the values of poultry processing in Szentes: the team behind the VALDOR brand

The VALDOR brand collective has been a member of the Bonafarm meat marketing team since 2020. It is a real challenge in the diverse domestic poultry meat market to make...

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“Salami memories of our generations” – works inspired by PICK are presented by MOME’s graphic designers

There are few iconic products that, even at the mere mention of its name, can evoke pleasant memories, feelings, and moods in members of various generations, and bring them back...

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Permanent, non-FMCG winner at Display of the Year in 2022

This year’s last POPAI Hungary Association meeting was held in MOM Paulaner restaurant on 1 December. The Bonafarm trade marketing team was the host, who introduced the latest PICK and...

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The strength of brands

On Thursday Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the Business Days conference. He shared the results of their global survey, which...

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PICK’s expertise creates a real difference between meat and meat

Expertise makes the difference between flesh and flesh. With this message, the PICK Fresh meat campaign was launched in November, which is an important milestone in the branding of the...

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PICK builds its new campaign on the fan experience

After the 2021-2022 ball sports events, at the end of this year, we can once again experience the cohesive power of big, common fans. PICK encourages us to make sports...

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Pick announced a new campaign

PICK salamis, made with centuries of expertise, have been giving the flavor of our memories for more than 150 years and will continue to be there for our most important...

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Iván Kamarás recalls flavour memories with the help of PICK

PICK is one of the most traditional – going back more than 150 years – and best known Hungarian brands. This July PICK started a one-of-a-kind partnership, with one of...

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PICK is offering more to consumers this year

The popular Hungarian brand is supporting this year’s start of school with an overstocked product. In 2022, consumers were already able to meet PICK’s unique offers on several occasions, and...

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Pick Szeged Zrt. significantly increased its after-tax profit last year.

Pick Szeged Zrt. increased its profit after tax from 5.318 billion HUF in 2020 to 10.323 billion HUF last year, according to the company’s annual report published on the Budapest...

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