The P&G promotes the environmentally responsible choice

The sustainability for P&G means the production of high quality products and at the same time to reduce the company's carbon footprint and to strenghten the positive social presence. The company is constantly looking for solutions that respond to these needs: as the latest innovations of Ariel and Lenor as well.

The P&G is committed towards sustainability objectives. It launches new products and projects, which reduces environmental impact and help the needy. The company also focuses to reduce the amount of resources used during manufacturing: to reduce the environmental impact of their products, they use life cycle analysis to understand where the biggest impact exists so that they know where to focus their innovation.