Tag "Ariel"

P&G: behavioral science and product innovation

The world's leading manufacturer of detergents uses analysis in connection with psychological and cognitive behavioral science in innovative product development. The detergent business segment of P&G, which is the manufacturer...

Read more

The P&G promotes the environmentally responsible choice

The sustainability for P&G means the production of high quality products and at the same time to reduce the company's carbon footprint and to strenghten the positive social presence. The...

Read more