The most Hungarian brand
Lately, trademarks have been playing an increasingly important role in the consumer perception of packaged foods and have also started to affect buying decisions more frequently.

Guest writer:
Roland Száki
senior analyst
Euromonitor International
On the ‘digital shelves’ globally ‘organic’ claims and labels are used most often (6 percent of the total SKUs), followed by gluten free (4 percent), vegetarian (3 percent) and no artificial preservatives (3 percent) claims.
Healthy lifestyles are becoming more popular in Hungary as well, for instance the compound annual growth rate (CAGR) of organic dairy products is forecasted to be around 7 percent in the 2021-2026 period. Nevertheless, this growth will amount to be less than 1,500 tonnes in actual volume, while total dairy product sales growth is expected to be 80,000 tonnes.
Country of origin is another important product characteristic, especially in Hungary, where there are a large number of such labels, e.g. three types of trademarks by the Hungarian Product Nonprofit Kft. (more than 5,000 products and services of 210 companies use these already), Nébih markings and many more. As a reaction to the ongoing globalisation, many brands are keen on communicating their local origin. //
Related news
Overweight, malnutrition, lessons learned: The impact assessment of the GYERE® Online Program has been completed
The Hungarian Dietetic Association (MDOSZ) has successfully concluded its three-year…
Read more >A demonstration on arable land hay and green fodder took place in Tordas
In April 2025, Nébih organized a Hay and Green Forage…
Read more >There will be a full house at the 10 km at the 30th ALDI Women’s Running Gala
Outstanding interest is building ahead of Hungary’s only women-only running…
Read more >Related news
The ‘Csárda’ Becomes a Hungarikum at the Historic Hortobágy Inn
At its recent meeting held in Hortobágy, the Hungarikum Committee…
Read more >You can’t light up anywhere in France where there are children
Starting July 1, smoking will be banned in all outdoor…
Read more >An era ends, a new one begins – marketing leadership change at Eisberg
After two years, Judit Gál, the company’s marketing and communications…
Read more >