Kinley draws attention to the importance of time spent on yourself in its “You Owe Yourself” campaign

By: Trademagazin Date: 2023. 06. 05. 11:13

Only 18 percent of working Hungarians are able to find time for themselves on a regular basis, even every weekday, according to research by Kinley’s brand owner, Coca-Cola.

The majority would prefer to spend a quiet hour or two at home, the reason for the lack of free time is mainly to be found in housework, taking care of family members and work duties. In Kinley’s new brand campaign, ara encourages its consumers to make time for something that is really important to them and makes them happy. Psychiatrist Dr. Nóra Belső believes that the situation could be improved by conscious management of time and active spending of our time.

Kinley’s brand owner, Coca-Cola, conducted a survey among working Hungarians about how much free time they have on weekdays, how satisfied they are with the amount of time they can devote to themselves, and how they prefer to spend their free moments.