Hungarian Product is planning a busy next year

Eszter Benedek
managing director
Magyar Termék

Managing director Eszter Benedek told our magazine: the campaign that started in March was a quick reaction to the coronavirus pandemic that evolved into a movement with many events. Auchan, CBA, Metro and SPAR all backed the initiative, so many consumers learned about it.

In the last 15 years Hungarian Product trademarks were never as import as this year, as the pandemic made Hungarian products and services more valuable in the eyes of consumers. By the end of the year 4,000 products and services of 180 companies are expected to be trademark users. 2020 also brought the debut of the Excellent Product and Green Product trademarks, which the company will continue to strengthen in 2021.

Cooperating with retail chains is very important for Hungarian Product Nonprofit Kft. This year they organised more than 20 joint activities in partnership with ALDI, Auchan, CBA, regional COOP members, Reál and SPAR. The parties will continue to work together in 2021. Hungarian Product also uses influencers to popularise trademark use. Ms Benedek said: they highlighted the role of eco-friendliness wherever they could and will keep doing the same next year.

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