Domestic watermelon promotion program starts
The National Agricultural Chamber and the Agricultural Marketing Centre Nonprofit Ltd. launches a promotion program to popularize Hungarian melon.
The program is launched with the co-operation of six chain of stores – ALDI, Auchan, CBA, Lidl, METRO and SPAR. The campaign aims to raise consumer awareness of high-quality domestic melons and watermelons, and to familiarize the customers with the new breed and products to stimulate conscious consumer behavior.
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