Consumer Brands is taking Henkel’s purposeful growth program to the next level

Consumer Brands is taking Henkel’s purposeful growth program to the next level by announcing the merger of the two global businesses, Laundry & Home Care and Beauty Care, under the umbrella of a single new Henkel Consumer Brands business.

Business Unit manager of the Beauty Care business, Zsuzsanna Szak, has also taken over the management of the Laundry & Home Care division, and she will manage the newly created Henkel Consumer Brands business from 2023.

This move will create a strong and efficient consumer division business platform covering a wide range of beauty, detergent and cleaning product categories, while the company focuses on strategically important areas such as product innovation, sustainability and digitalization.