Generation Z trends

What will young people be doing, wearing and thinking in 2024? – asks Rebecca Stewart in Adweek. She lists three key trends for targeting young consumers.

This article is available for reading in Trade magazin 2024/2-3

Secondly, fashion, beauty and self-expression are becoming increasingly strange.

Thirdly, as Generation Z is the most populous age group globally and will make up 27% of the world’s workforce by 2025, it is a good idea for brands to be more attentive and sensitive to them.

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