The consumption of cold non-alcoholic beverages decreased

By: trademagazin Date: 2009. 10. 16. 00:04

According to the study of GfK Hungária and the European Agricultural Consulting Ltd.; 10 percent fewer cold non-alcoholic beverages were purchased by the households, in this year's first semester, in Hungary.

It is expected that commercial brands will make up the 27 percent of the European non-alcoholic drinks market next year. In Hungary, the proportion of commercial brands exceeds this level.
In the European Union fruits and orange juices are the most popular, with a 38 percent rate.
Ice teas achieved a nearly 12 percent increase in 2008. Ice teas are among the few drinks, that were able to increase their volume and value and could increase their market share.

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