They make the world of flavours complete

By: Szalai László Date: 2023. 03. 03. 12:17

Dressings are a must on the Easter dinner table, but after the successful 2022 season – when volume sales increased – this year the two biggest market players expect to sell less mustard, ketchup, mayonnaise and horseradish sauce. Elevated consumer prices make basically every household spend more cautiously.

Brands mean safety

Anita Plánk, ideation lead of Unilever Magyarország:

Anita Plánk
ideation lead
Unilever Magyarország

“These products are simply essential to have with certain foods and dishes. Plus in crisis periods people like to feel safe, so they are choosing reliable, well-known brands in shops, experimenting less with new products. This is the time when brand equity plays a key role.”

This year will be special in the life of the Globus brand. A repositioning started back in 2019 and this continues this year, with a campaign that puts eating as a source of joy in the spotlight.

Growing popularity of hot sauces

Rita Bazsó, marketing manager of Univer Product Zrt.:

Rita Bazsó
marketing manager
Univer Product

“Hungarians like to enjoy food and there are a lot of products in the Univer portfolio that provide a better flavour experience with foods and dishes than similar private label products or home-made sauces.”

The company’s experience is that households are turning towards smaller-sized products, as they have less money to spend. Another trend is the growing popularity of hot sauces. Univer continues with its brand building work. Last year the company launched three new products, coming out with the hot, “Erős Pista” version of Univer mayonnaise, ketchup and garlic cream. These products are heavily promoted this year, and Univer will appear on store shelves with a new innovation in the second half of the year. //

This article is available for reading in Trade magazin 2023.2-3.