Finally we are competing together again

In October POPAI Hungary Association held a hybrid meeting at the Heineken headquarters in Budapest. Dániel Salem, Heineken’s national trade marketing manager gave a presentation about what sporting events mean to post-covid consumers. Heineken and Desperados brand manager Dóra Szekeres introduced one of the biggest Heineken campaigns so far – this was realised for the UEFA Euro 2020 football European Championship, where one of the host was Budapest. In the near future Heineken will start sponsoring women’s football and car racing.

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This article was also published in 11/2021 of Trade magazin.