Tag "sportszponzoráció"

Sport as a marketing supertool

Sport as a marketing supertool
Date: 2024-04-22 08:39:45

Over the years sport has become a top marketing tool, used by companies around the world to increase their brand equities, communicate their messages and reach their target groups. Sports...

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Let’s do sports!

Let’s do sports!
Date: 2023-06-08 09:54:41

This article is available for reading in Trade magazin 2023/5 SPAR Magyarország has been the name sponsor of the SPAR Budapest Marathon® Festival, one of the biggest leisure sport events...

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Finally we are competing together again

Finally we are competing together again
Date: 2021-11-08 23:05:10

In October POPAI Hungary Association held a hybrid meeting at the Heineken headquarters in Budapest. Dániel Salem, Heineken’s national trade marketing manager gave a presentation about what sporting events mean...

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Magazine: FMCG brands and sports: Brand building and mission (Part 3)

Magazine: FMCG brands and sports: Brand building and mission (Part 3)
Date: 2019-06-28 07:16:29

Szentkirályi Magyarország launched the Szentkirályi Talent Programme in 2016, giving financial support to professional athletes who can use it for buying sports equipment, going to training camps or paying competition...

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Roger Federer is the world’s most expensive sports brand

Roger Federer is the world’s most expensive sports brand
Date: 2018-07-04 11:12:09

Ever since social media has become an extremely important platform for ads, large companies pay huge amounts of money to those athletes who can reach as many people as possible....

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