Branded private label products in the Auchan
The 17-year-old Auchan Magyarország Kft. has signed a strategic cooperation with the ”MAGYAR TERMÉK” Nonprofit Kft. (“HUNGARIAN PRODUCT” Nonprofit Ltd.) so 101 of the chain's own branded products have Hungarian Product, Domsetic Product or Processed in Hungary product trademark.
Currently, 58 Auchan private label products have “HUNGARIAN PRODUCT” trade mark, which means that these products are made of 100% Hungarian raw materials. In addition, 29 private label products bear the Domestic Product trade mark, (made of more than 50% Hungarian raw materials), and 13 Auchan products received the domestic processed product trade mark which means: products made in Hungary from imported raw materials.
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