Branded private label products in the Auchan
The 17-year-old Auchan Magyarország Kft. has signed a strategic cooperation with the ”MAGYAR TERMÉK” Nonprofit Kft. (“HUNGARIAN PRODUCT” Nonprofit Ltd.) so 101 of the chain's own branded products have Hungarian Product, Domsetic Product or Processed in Hungary product trademark.
Currently, 58 Auchan private label products have “HUNGARIAN PRODUCT” trade mark, which means that these products are made of 100% Hungarian raw materials. In addition, 29 private label products bear the Domestic Product trade mark, (made of more than 50% Hungarian raw materials), and 13 Auchan products received the domestic processed product trade mark which means: products made in Hungary from imported raw materials.
Related news
The Auchan acquisition of the Indotek group has entered the competition authority phase
The four-year-long process led by the Indotek group has reached…
Read more >Auchan cuts costs and jobs
Auchan‘s management is taking out the hatchet: the loss-making French…
Read more >The customer is the important to everyone, everywhere, at all times – We were learning together (Business Days 2024 Part 1)
Wednesday morning of the Business Days conference, the topic was…
Read more >Related news
The taste of the Brazilian sun in every sip: OMV introduces a new Single Origin coffee
A new member has been added to the OMV coffee…
Read more >With an extended deadline, until November 15, you can apply for support for the future of local youth and communities in Tesco’s program
In view of the great interest, Tesco has extended the…
Read more >Among the most marketable e-retailers is the Praktiker online store
The online store of the Hungarian-owned Praktiker has received another…
Read more >