Unilever Revives Attempt To Sell Some Non-Core Brands

By: Trademagazin editor Date: 2023. 09. 25. 09:23

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Consumer goods giant Unilever is reviving efforts to sell some of its non-core beauty and personal care brands, including Q-Tips and Impulse.

Unilever has hired investment banks Morgan Stanley and Evercore to sell a portfolio of brands under its Elida Beauty business, Belgian publication Gondola.be reported, citing a Reuters report.

The initiative marks the revival of an attempt that was made two years ago and the ‘first major measure’ by new chief executive Hein Schumacher, who is focusing on streamlining the company’s operations, the report said.

Elida Beauty

In 2021, Unilever teamed up with Credit Suisse to sell Elida Beauty, but pulled the process later that year as offers did not meet its valuation expectations.

In 2022, Elida Beauty generated cumulative sales of approximately $760 million. Sources told Reuters that the sale of Elida Beauty could be worth several billion dollars.

Other brands in the Elida Beauty range include Caress, TIGI, Timotei, Monsavon, St. Ives, Zwitsal, Ponds, Brut, Moussel, Alberto Balsam and Matey.

ESM