Auchan integrates entire communication with new manager

From September Hajnalka Széll is the head of Auchan Magyarország’s entire communication, which will make possible a more coordinated and integrated implementation than ever before. Auchan’s marketing and customer relations director will focus primarily on improving the chain’s price image, brand attractiveness, and customer experience. She will also be working on the digital development of the loyalty programme. Hajnalka Széll joined Auchan in 2001, where she worked as HR and communications director in the last six years. //