Tag "kommunikáció"

László Újszászi Bogár: Is one “why” enough to convince?

One of the most effective ways of persuasion is to get the person you want to convince to convince himself. At first, this sounds like an extremely difficult task, but...

Read more

These are the marketing and communication pillars of 2023

Founded at the end of 2016 and operating as an exclusive professional community of the Hungarian Marketing Association, the Marketing Decision Makers Club summarizes for the seventh time this year...

Read more

Auchan makes its customers’ lives easier with a chatbot

Introducing Polly, who always has a good day helping customers. No wonder, since it is a virtual assistant, from the Auchan team! Nowadays, customer service work is not limited to...

Read more

PICK’s new image campaign is a milestone in brand building and salami communication

In this year’s PICK image campaign our shared memories enter the spotlight, as the central element of the campaign is an emotional film footage, with which we can relive the...

Read more

Recent research: mostly women make decisions at the checkout

The majority of female consumers make decisions when it comes to family purchases, be it food, medicine, travel or real estate purchases – according to recent research conducted by the...

Read more

Cactus switches to more sustainable communication

Luxemburg-based retailer Cactus has announced a new, more sustainable marketing and communications strategy. From 1 September the new strategy will see the retailer announce more promotions through the Cactus app,...

Read more

NMHH: The number of sent text messages has decreased and the number of mobile calls has increased in recent years

Retail subscribers wrote and sent 714 million text messages with their mobile phones in 2021, but in 2018 that number still exceeded one billion; although the desire to send text...

Read more

A mobile operator-independent 5G test project is launched in the city center and in the agricultural economy

The purpose of the tests is to examine how to economically build and operate a 5G network in a variety of environments, such as a densely populated downtown area or...

Read more

Magazine: About food regulations in an understandable way: The probiotics story

According to a recent survey, almost 60 percent of Hungarians know what probiotics are and the majority of them are familiar with their beneficial effects. Besides, half of consumers are...

Read more

MNKSZ: The pandemic strengthened the ties between members

Our magazine interviewed Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ). – What was the time between the 2nd and the 3rd wave of the pandemic enough...

Read more

A treasure of the Hungarian Sea

Doctor Balaton is the title of TV2 Group’s fully Hungarian daily television series, which started at the end of December 2020. The story unfolds in the Lake Balaton – the...

Read more

Underground rapper and fitness champion in Aldi’s new video

Over the past year, as a result of the epidemic and protective measures, shopping habits have changed considerably, and customer attitudes towards in-store shopping have clearly changed. Even during the...

Read more

Virtual medicine has a spectacular future

Already in the first months of the coronavirus epidemic, far more people have used telehealth services in the United States than in the past, and the demand for digital doctor-patient...

Read more

Against a dark background

András Krivács, president of MNGSZ The Hungarian Gastronomic National Association (MNGSZ) is in a better situation than most domestic trade organisations: we have so many members all over Hungary that...

Read more

Brand dilemma – quarantine or activity?

At first glance, a fast-rotating daily articles market suffers the least from the coronavirus situation. Foot-traffic has increased in certain categories. Completely new and even hitherto rejected customers in other...

Read more

A sip of the beer market

Dr Sándor Kántor, president of the Association of Hungarian Brewers informed that the six member breweries produce approximately 6 million hectolitres of beer a year. Although sales of Hungarian-made beers...

Read more

Magazine: ‘When you communicate, think about your brand and not your company!’– Péter Geszti

RaM Colosseum was the venue of Péter Geszti’s GPS 2.0 marketing seminar for SMEs on 9 November. Mr Geszti started out by saying that no matter how big a company...

Read more

New Communications Manager at Coca-Cola Magyarország

Szűcs Judit became the new corporate relations and communications manager of the Coca-Cola Magyarország Kft. The specialist came from Microsoft, where she worked for four years as a communications manager....

Read more

The ever-strongest BrandFestival line-up

Central Europe’s largest brand and corporate strategic conference, the BrandFestival will be held for the 17th on October 26-27, 2017 at the Budapest Music Center. The Communications Industry’s Summit will...

Read more

SPAR’s new communication campaign

On 23 March 2017 SPAR Hungary launched a new image campaign, with the slogan ‘quality. i love it.’ The campaign message focuses on the fundamental values of the retail chain,...

Read more

Enikő Mihalik and Freddie are the new faces of Coca-Cola

Supermodel Enikő Mihalik and Freddie, the winner of song contest Dal 2016 were named Coca-Cola Hungary’s ambassadors in 2017. Krisztina Méhler, senior brand manager of Coca-Cola Hungary told that the...

Read more

The national Coop newspaper is made by using Brandbank datas

The Coop Hungary as one of the dominant players in the domestic food trade market has several member companies and regions. This means a complex task in the unified communication...

Read more