kommunikáció - Trademagazin

(HU) Nem a magánélettel kell címlapra kerülni
Date: 2024-03-12 08:14:07

Sorry, this entry is only available in HU....

Does Kellogg’s CEO think the poor should only eat muesli for dinner?
Date: 2024-03-01 12:07:09

“Muesli for dinner is currently very trendy, and we expect it to become even more popular in the future, as consumers are under pressure,” said Gary Pilnick, the CEO of...

Auchan integrates entire communication with new manager
Date: 2023-08-24 09:13:23

From September Hajnalka Széll is the head of Auchan Magyarország’s entire communication, which will make possible a more coordinated and integrated implementation than ever before. Auchan’s marketing and customer relations...

Influence Media won the communications tender of Continental Hungary
Date: 2023-05-31 09:51:19

In a multi-round, invitational tender, the integrated communications agency Influence Media won the tender for corporate communication and PR tasks of Continental Hungary. The joint work started already in April,...

How can we promote alcohol ethically? – ÖRT podcast
Date: 2023-05-08 12:12:57

Advertising alcohol carries a particularly high responsibility. It is no coincidence that companies must comply with very serious regulations and criteria systems in this market. However, the Dreher Breweries can...

László Újszászi Bogár: Is one “why” enough to convince?
Date: 2023-01-30 11:10:51

One of the most effective ways of persuasion is to get the person you want to convince to convince himself. At first, this sounds like an extremely difficult task, but...

These are the marketing and communication pillars of 2023
Date: 2023-01-17 11:09:10

Founded at the end of 2016 and operating as an exclusive professional community of the Hungarian Marketing Association, the Marketing Decision Makers Club summarizes for the seventh time this year...

Auchan makes its customers’ lives easier with a chatbot
Date: 2022-12-19 10:41:48

Introducing Polly, who always has a good day helping customers. No wonder, since it is a virtual assistant, from the Auchan team! Nowadays, customer service work is not limited to...

PICK’s new image campaign is a milestone in brand building and salami communication
Date: 2022-11-07 09:45:06

In this year’s PICK image campaign our shared memories enter the spotlight, as the central element of the campaign is an emotional film footage, with which we can relive the...

Recent research: mostly women make decisions at the checkout
Date: 2022-10-06 11:10:23

The majority of female consumers make decisions when it comes to family purchases, be it food, medicine, travel or real estate purchases – according to recent research conducted by the...

Cactus switches to more sustainable communication
Date: 2022-10-03 14:00:05

Luxemburg-based retailer Cactus has announced a new, more sustainable marketing and communications strategy. From 1 September the new strategy will see the retailer announce more promotions through the Cactus app,...

NMHH: The number of sent text messages has decreased and the number of mobile calls has increased in recent years
Date: 2022-06-24 11:18:43

Retail subscribers wrote and sent 714 million text messages with their mobile phones in 2021, but in 2018 that number still exceeded one billion; although the desire to send text...

A mobile operator-independent 5G test project is launched in the city center and in the agricultural economy
Date: 2022-05-23 08:11:17

The purpose of the tests is to examine how to economically build and operate a 5G network in a variety of environments, such as a densely populated downtown area or...

Magazine: About food regulations in an understandable way: The probiotics story
Date: 2022-01-10 06:44:52

According to a recent survey, almost 60 percent of Hungarians know what probiotics are and the majority of them are familiar with their beneficial effects. Besides, half of consumers are...

MNKSZ: The pandemic strengthened the ties between members
Date: 2021-06-15 10:24:57

Our magazine interviewed Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ). – What was the time between the 2nd and the 3rd wave of the pandemic enough...

A treasure of the Hungarian Sea
Date: 2021-05-07 10:13:47

Doctor Balaton is the title of TV2 Group’s fully Hungarian daily television series, which started at the end of December 2020. The story unfolds in the Lake Balaton – the...

Underground rapper and fitness champion in Aldi’s new video
Date: 2021-04-29 10:16:55

Over the past year, as a result of the epidemic and protective measures, shopping habits have changed considerably, and customer attitudes towards in-store shopping have clearly changed. Even during the...

Virtual medicine has a spectacular future
Date: 2021-04-29 08:21:49

Already in the first months of the coronavirus epidemic, far more people have used telehealth services in the United States than in the past, and the demand for digital doctor-patient...

Against a dark background
Date: 2020-10-01 10:19:25

András Krivács, president of MNGSZ The Hungarian Gastronomic National Association (MNGSZ) is in a better situation than most domestic trade organisations: we have so many members all over Hungary that...

Brand dilemma – quarantine or activity?
Date: 2020-04-21 17:29:56

At first glance, a fast-rotating daily articles market suffers the least from the coronavirus situation. Foot-traffic has increased in certain categories. Completely new and even hitherto rejected customers in other...

A sip of the beer market
Date: 2020-02-25 10:35:04

Dr Sándor Kántor, president of the Association of Hungarian Brewers informed that the six member breweries produce approximately 6 million hectolitres of beer a year. Although sales of Hungarian-made beers...

Magazine: ‘When you communicate, think about your brand and not your company!’– Péter Geszti
Date: 2018-12-18 07:33:17

RaM Colosseum was the venue of Péter Geszti’s GPS 2.0 marketing seminar for SMEs on 9 November. Mr Geszti started out by saying that no matter how big a company...

New Communications Manager at Coca-Cola Magyarország
Date: 2018-08-03 11:30:19

Szűcs Judit became the new corporate relations and communications manager of the Coca-Cola Magyarország Kft. The specialist came from Microsoft, where she worked for four years as a communications manager....

The ever-strongest BrandFestival line-up
Date: 2017-08-25 11:20:35

Central Europe’s largest brand and corporate strategic conference, the BrandFestival will be held for the 17th on October 26-27, 2017 at the Budapest Music Center. The Communications Industry’s Summit will...

SPAR’s new communication campaign
Date: 2017-04-25 09:08:03

On 23 March 2017 SPAR Hungary launched a new image campaign, with the slogan ‘quality. i love it.’ The campaign message focuses on the fundamental values of the retail chain,...

Enikő Mihalik and Freddie are the new faces of Coca-Cola
Date: 2017-04-25 09:02:09

Supermodel Enikő Mihalik and Freddie, the winner of song contest Dal 2016 were named Coca-Cola Hungary’s ambassadors in 2017. Krisztina Méhler, senior brand manager of Coca-Cola Hungary told that the...

The national Coop newspaper is made by using Brandbank datas
Date: 2015-12-09 11:30:33

The Coop Hungary as one of the dominant players in the domestic food trade market has several member companies and regions. This means a complex task in the unified communication...

(HU) Nem a magánélettel kell címlapra kerülni Date: 2024-03-12 08:14:07

Does Kellogg’s CEO think the poor should only eat muesli for dinner? Date: 2024-03-01 12:07:09

Auchan integrates entire communication with new manager Date: 2023-08-24 09:13:23

Influence Media won the communications tender of Continental Hungary Date: 2023-05-31 09:51:19

How can we promote alcohol ethically? – ÖRT podcast Date: 2023-05-08 12:12:57

László Újszászi Bogár: Is one “why” enough to convince? Date: 2023-01-30 11:10:51

These are the marketing and communication pillars of 2023 Date: 2023-01-17 11:09:10

Auchan makes its customers’ lives easier with a chatbot Date: 2022-12-19 10:41:48

PICK’s new image campaign is a milestone in brand building and salami communication Date: 2022-11-07 09:45:06

Recent research: mostly women make decisions at the checkout Date: 2022-10-06 11:10:23

Cactus switches to more sustainable communication Date: 2022-10-03 14:00:05

NMHH: The number of sent text messages has decreased and the number of mobile calls has increased in recent years Date: 2022-06-24 11:18:43

A mobile operator-independent 5G test project is launched in the city center and in the agricultural economy Date: 2022-05-23 08:11:17

Magazine: About food regulations in an understandable way: The probiotics story Date: 2022-01-10 06:44:52

MNKSZ: The pandemic strengthened the ties between members Date: 2021-06-15 10:24:57

A treasure of the Hungarian Sea Date: 2021-05-07 10:13:47

Underground rapper and fitness champion in Aldi’s new video Date: 2021-04-29 10:16:55

Virtual medicine has a spectacular future Date: 2021-04-29 08:21:49

Against a dark background Date: 2020-10-01 10:19:25

Brand dilemma – quarantine or activity? Date: 2020-04-21 17:29:56

A sip of the beer market Date: 2020-02-25 10:35:04

Magazine: ‘When you communicate, think about your brand and not your company!’– Péter Geszti Date: 2018-12-18 07:33:17

New Communications Manager at Coca-Cola Magyarország Date: 2018-08-03 11:30:19

The ever-strongest BrandFestival line-up Date: 2017-08-25 11:20:35

SPAR’s new communication campaign Date: 2017-04-25 09:08:03

Enikő Mihalik and Freddie are the new faces of Coca-Cola Date: 2017-04-25 09:02:09

The national Coop newspaper is made by using Brandbank datas Date: 2015-12-09 11:30:33