Tag "kommunikáció"

MNKSZ: The pandemic strengthened the ties between members

Our magazine interviewed Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ). – What was the time between the 2nd and the 3rd wave of the pandemic enough...

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A treasure of the Hungarian Sea

Doctor Balaton is the title of TV2 Group’s fully Hungarian daily television series, which started at the end of December 2020. The story unfolds in the Lake Balaton – the...

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Underground rapper and fitness champion in Aldi’s new video

Over the past year, as a result of the epidemic and protective measures, shopping habits have changed considerably, and customer attitudes towards in-store shopping have clearly changed. Even during the...

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Virtual medicine has a spectacular future

Already in the first months of the coronavirus epidemic, far more people have used telehealth services in the United States than in the past, and the demand for digital doctor-patient...

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Against a dark background

András Krivács, president of MNGSZ The Hungarian Gastronomic National Association (MNGSZ) is in a better situation than most domestic trade organisations: we have so many members all over Hungary that...

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Brand dilemma – quarantine or activity?

At first glance, a fast-rotating daily articles market suffers the least from the coronavirus situation. Foot-traffic has increased in certain categories. Completely new and even hitherto rejected customers in other...

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A sip of the beer market

Dr Sándor Kántor, president of the Association of Hungarian Brewers informed that the six member breweries produce approximately 6 million hectolitres of beer a year. Although sales of Hungarian-made beers...

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Magazine: ‘When you communicate, think about your brand and not your company!’– Péter Geszti

RaM Colosseum was the venue of Péter Geszti’s GPS 2.0 marketing seminar for SMEs on 9 November. Mr Geszti started out by saying that no matter how big a company...

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New Communications Manager at Coca-Cola Magyarország

Szűcs Judit became the new corporate relations and communications manager of the Coca-Cola Magyarország Kft. The specialist came from Microsoft, where she worked for four years as a communications manager....

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The ever-strongest BrandFestival line-up

Central Europe’s largest brand and corporate strategic conference, the BrandFestival will be held for the 17th on October 26-27, 2017 at the Budapest Music Center. The Communications Industry’s Summit will...

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