Model project of the successful Shell Café network debuts in Hungary, and offers a new kind of shopping experience
The Hungarian Shell Café network is one year old and recently a new type of unit has been added to the chain: the world’s first Shell Café destination store opened at the Gelej exit of the M3 motorway in July 2022, primarily targeting e-car charging customers. It is located in a special, air-conditioned container, which is really easy to set up. Shell’s plan is to build a network of Shell Café destination stores, as points of sale offering a special customer experience at classic service and e-charging stations where there is no Shell café.
Today there are Shell Cafés at 131 Hungarian service stations, waiting for customers with a premium product selection and a top coffee experience. Freshly brewed barista coffee specialties are made from 21,000kg exclusive quality coffee, from which more than 3 million cups were sold since the opening one year ago. Hungarian customers can choose from a variety of baked goods, hot dogs and sandwiches too.
(x)
Related news
New regulations on occupational health inspections: what does this mean for the hotel industry?
As of September 28, 2024, significant changes have been introduced…
Read more >Expectations in the US
In an article published in early November, Nation’s Restaurant News…
Read more >Changes to Tipping Regulations in Hungary
The Ministry of National Economy, in collaboration with professional associations,…
Read more >Related news
New Direction in Commercial Vehicles: The Groundbreaking Innovations of the Transporter and ID. Buzz
The seventh generation of the Volkswagen Transporter redefines the concept…
Read more >Record donation in P&G’s Paralympic campaign
Over twenty million forints were raised thanks to the campaign…
Read more >EuroCIS 2025: „Lighting the Way to Smarter Stores!”
The countdown has begun! – The leading trade fair for…
Read more >