Hruska Rita manages Dreher’s international brands from 2019

Hruska Rita is responsible for Dreher’s international brands from January. The specialist arrived from the senior brand manager position of the Zwack Unicum Nyrt. She gained her previous experience at Tchibo and British American Tobacco.

Hruska Rita graduated as an economist at the International Business School and started her professional career at British American Tobaccos, where she worked on building premium brands and the introduction of several successful products, focusing on new marketing solutions. Then a new company and the FMCG area came. As the manager of the Tchibo Kft., her main task was to further strengthen the company’s leading market leader brand.

At Dreher, the marketing manager will be responsible for the marketing of such popular products as Asahi, Pilsner Urquel, Kozel, HB and Kingswood.