Pick announced a new campaign

he focus is on the taste memories

Many of you probably remember the scene from the Pixar movie L’ecsó, in which the strict restaurant critic finally softens when the taste of the food served evokes such happy memories that it takes him back to his childhood. We call this a taste memory, and we are all like that: flavors are able to bring out memories and feelings in us extremely strongly. Since PICK Winter Salami now has a history of more than 150 years, it is no exaggeration to say that it has been present at the most memorable events of our lives for generations, and its unmistakable and familiar taste immediately recalls them. We based our creative concept on these taste memories, which brings our brand positioning born as a result of long strategic foundation work to life.

In our film, we looked for memorable situations and events from the past decades, which are both collective memories, and at the same time, everyone’s personal experience of them is different.