New elements have been added to the Heineken campaign
A new perspective has been added to the Heineken 0.0 When You Drive Never Drink campaign, drawing attention to the fact that whatever form of transport we choose, we must make a responsible decision. Whether we get behind the wheel, get on a bike, or cross the city on an electric scooter after a toast, the right decision is to do it all with a clear head. This is how the Riding Is Still Driving campaign message was born. A Formula 1 and a W Series driver, as well as domestic content producers, joined the initiative to raise awareness: whatever you drive, you still drive.
Heineken is committed to encouraging its consumers to enjoy in moderation, and it does so year after year with memorable advertisements and campaigns. This year, in response to the evolution of transport culture, the beer brand shifted its focus from driving cars to electric vehicles, bicycles and scooters. The message is relevant even at the end of dry November: responsibility requires 100% attention, so there is only room for 0.0% alcohol next to it.
In the commercials also running in Hungary, in the 2022 season, McLaren Formula 1 driver Daniel Ricciardo chooses the alcohol-free alternative, then rolls on an electric scooter, while Naomi Schiff, a W Series car racing electric bike, rolls home after drinking beer. In addition to the international actors, Heineken brought in domestic influencers, Anna Kőnig represented the roller skaters by toasting with a Heineken 0.0, Zozó Kempf with his bicycle feats, Gergő Szirmai with his skateboarding tricks illustrated that not only sobriety is necessary for transportation, but also sports require full concentration.
Related news
4-year-old Kifli is celebrating by reducing the minimum order value
While blowing out the candles on the fourth birthday cake…
Read more >The winners of Tesco’s game can shop for free in a total value of more than HUF 60 million
Tesco is starting the year with a large-scale raffle, during…
Read more >UK sales of authentic Spanish chorizo soar
The Consorcio del Chorizo Español – a group of Spanish…
Read more >Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >