Nestlé retains position as world’s most valuable food brand

Nestlé retains position as world’s most valuable food brand, valued at US$20.8 billion

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the world’s biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The world’s top 100 most valuable and strongest food brands are included in the annual Brand Finance Food 100 ranking.

Despite new supply chain pressures and the continued impact of COVID-19, Nestle continues to consistently pursue its long-term brand strategy by innovating new products and moving forward in its digital transformation.  Nestlé credits their decentralized structure as the reason for its agility in responding to changes in consumer needs, customer demands and supply chain challenges, which is correlated with its brand value growth.

Chinese dairy brand Yili achieved a brand value increase of 10% to US$10.6 billion and continues to stand out as the market leader in milk and other dairy products in China.  Yili reported that high-growth categories including cheese, powdered milk and bottled water have all experienced sustained rapid growth as Chinese consumers perceive immunity building benefits, along with nutritional and health benefits associated with high-status dairy products.

Lay’s increased in brand value by 31% to US$8.6 billion.  COVID-19 brought about a shift in customer snacking preferences and that continued into 2021 as consumer social events were curtailed and heavily restricted.  Lay’s, whichembraced a more digital presence throughout the pandemic with the promotion of its products on various online shops such as Amazon in particular, continued to achieve large sales volumes as a result.

This year, Hershey’s delivered a record year of production and subsequent sales and earnings growth.  The mass-market American chocolate brand has proven that despite challenging conditions and disruptions worldwide, it is more than able to respond to these with confidence and it has delivered another year of very strong performance.

Belvita biscuits were developed for those people around the world that skip breakfast due to their busy schedules and every year over 9 billion  are made. The brand’s ’Snacking Made Right Report details what efforts were made to create a more sustainable snacking company.  Itsdesire to lead is evident, particularly in areas where it can assist in delivering a more positive impact with initiatives such as the creation of a thriving cocoa sector and also in reducing its environmental footprint by reducing packaging waste.

Coca-Cola consumption patterns were disrupted by the pandemic, with a substantial reduction in social gatherings in many parts of the world. Brand changes made by Coca-Cola during the pandemic, such as the acceleration of its business transformation model to reduce sugar in its drink offerings and improve environmental sustainability in packaging and recycling, are likely to have an ongoing effect on its brand value.

Pepsi remains in second place in both brand value and brand strength ranking. Monster, Lipton, and Gatorade are fastest growing brands in ranking this year.

Brand Finance