Shall we learn to save food on Facebook?

The study analysed the members of the Munch Facebook group, where users share their food rescue experiences in the form of photos or descriptions. Munch’s experts have found: the higher a respondent scored on the statements measuring engagement with the community, the more motivated they were to save food. Results of the research suggest that a similar trend can be observed in any other area of sustainability – people are influenced by belonging to a community, both online and offline. //