Shall we learn to save food on Facebook?

By: Trademagazin editor Date: 2024. 06. 25. 11:41

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According to the latest research by Munch, being a member of the Facebookcommunity with more than 165,000 members significantly increases the motivation for sustainability.

This article is available for reading in Trade magazin 2024/6-7

The study analysed the members of the Munch Facebook group, where users share their food rescue experiences in the form of photos or descriptions. Munch’s experts have found: the higher a respondent scored on the statements measuring engagement with the community, the more motivated they were to save food. Results of the research suggest that a similar trend can be observed in any other area of sustainability – people are influenced by belonging to a community, both online and offline. //