Y-generáció - Trademagazin

Millennials and Gen Zs drive surge in demand for RTD iced coffee
Date: 2024-05-06 09:50:25

The demand for iced and specialty coffee beverages is experiencing a significant uptick, largely driven by Millennials and Generation Zs, according to a recent report by GlobalData. “This cohort has...

There is a lack of financial awareness among the youngest customers
Date: 2024-02-21 10:05:16

Financial awareness can only be said of a narrow group of 14-18 year olds. In addition, every second young person thinks that they still have time to deal with their...

Bor – tudatosan és ösztönösen
Date: 2023-11-22 11:40:29

Kinek, milyet, hogyan eladni – ezek a bormarketing alapproblémái is. E számunk boros mellékletében (100–114. oldal) bortermelők és kereskedelmi láncok képviselői elemzik az ital piacát és értékesítési lehetőségeit, HoReCa rovatunkban marketingkérdésekről,...

This year is all about values: food and drink trends in 2023
Date: 2023-03-09 15:53:45

Plant-based food: ups and downs According to Forbes, the 10% drop in meat substitute sales, together with the price of shares in Beyond Meat falling from USD 108 to 12,...

FMCG workplaces with a domestic production base lead in the career choice ranking of young people
Date: 2022-07-28 08:28:49

According to a survey carried out by Zyntern.com, the job portal of the Z and Y generations, agricultural and economic sciences are among the top 5 industries among career choosers,...

(HU) Az Y- és Z-generáció forradalmi változásokat hoz a munkáltatók és munkavállalók közötti erőviszonyokban
Date: 2022-04-22 19:00:29

Sorry, this entry is only available in HU....

Well-chosen hygiene products provide not only safety, but also take you closer to your sustainability goals
Date: 2022-03-04 10:34:06

During the pandemic high-level hygiene requirements became part of the lives of both partners and employees. At the same time more and more people are worried about climate change, and...

(HU) Leleplezzük az Y- generációt: valóban céltalanság és hiányos pénzügyi ismeretek jellemzik a korosztályt?
Date: 2021-07-28 10:41:15

Sorry, this entry is only available in HU....

Magazine: The forgiver and the punisher – generational differences that manifest in shopping
Date: 2020-09-01 07:21:27

Clinical psychologist and psychoanalyst Annamária Tari specialises in studying generations, and she is an expert on generations Y, Z and Alpha. She has been researching emotional life and personality change...

Tech savvy millennials: How many tech terms do they know?
Date: 2020-05-27 19:00:00

While Generation Z have been hailed masters in all things ‘technical’, can the same be said about millennials? With many of us working from home, many millennials they are now...

Consciousness and experience
Date: 2020-02-10 18:30:41

In 2020 Péter Andrusch won the ‘Restaurateur of the Year’ award of the Guild of Hungarian Restaurateurs (MVI). How long have you been in the restaurant business? – I stared...

Organic young shoppers
Date: 2020-02-10 11:18:32

The latest research by Packaged Facts claims that members of generations Y and Z like organic and natural products the most. They think these products represent a higher quality. Even...

This is how the families of 25-34 year olds are shopping
Date: 2019-11-18 19:17:38

Euromonitor International has published a report, titled ‘Millennial Parents: Transforming Family Life’. It contains the results of a global survey on the habits of Generation Y – 25-34 year old...

PwC: flexible work schedule is the most important for the Hungarian Y and Z generation
Date: 2019-10-10 11:18:28

Flexible work, stability and basic pay are the most important workplace choice factors for future employees – PwC Hungary’s survey reveals. The deatails of the survey were sent MTI on...

Magazine: What I don’t have, you bring to the table
Date: 2019-10-09 07:58:12

On 5 September the members of Trade Marketing Club and POPAI Hungary Association gathered in the BKIK building. The event’s title was ‘X, Y, Z in a different way: How can...

Magazine: Do-it-yourself marketing!
Date: 2019-10-05 07:08:01

Instagram’s launch 9 years ago gave great momentum to food photography. According to a US survey made in 2017, 69 percent of consumers that belong to Generation Y pick up...

Magazine: Generation Y is coming – and they want everything at once
Date: 2019-09-30 07:56:58

As the purchasing power of Generation Y – consumers born between 1980 and 1995 – is growing, various aspects of sustainability are becoming more and more important. So that FMCG companies...

Spirit in stand up pouch
Date: 2019-05-15 09:24:21

After wine, cold brew coffee and energy drink being sold in bag-in-box format, spirits are now marketed in stand up pouch bags. Many buyers from Generation Y and Z don’t associate...

Y generation to outnumber X soon
Date: 2019-01-28 10:20:08

A huge change to come in the labor market within a couple of years: the X-generation workers currently represent the largest proportion on the labor market, but after 2025, their...

Accenture survey: this year, the Y generation is spending the most money on Christmas shopping
Date: 2018-12-03 11:09:16

According to Accenture’s survey, this year US buyers will spend more on Christmas shopping than last year during, and the Millennium (Y generation) will spend the most. The members of...

Magazine: Young shoppers economise and want physical stores to stay
Date: 2018-07-27 07:00:55

According to the results of the Cetelem Panorama 2018, a survey conducted in 17 European countries, optimism returned to Europe. Rated on a scale of 1 to 10, respondents gave...

Members of Generation Y use gadgets 11 hours a day
Date: 2018-02-10 23:23:54

The so-called Millennials – members of Generation Y – use various digital devices 11 hours a day, revealed a survey conducted by Nielsen in the United States. It turned out...

The Y generation consume a variety of digital devices 11 hours a day
Date: 2018-02-02 11:12:29

The members of the Y generation (also known as the Millennium Generation) spend up to 11 hours a day with a variety of digital devices – according to the survey...

Millennials and Gen Zs drive surge in demand for RTD iced coffee Date: 2024-05-06 09:50:25

There is a lack of financial awareness among the youngest customers Date: 2024-02-21 10:05:16

Bor – tudatosan és ösztönösen Date: 2023-11-22 11:40:29

This year is all about values: food and drink trends in 2023 Date: 2023-03-09 15:53:45

FMCG workplaces with a domestic production base lead in the career choice ranking of young people Date: 2022-07-28 08:28:49

(HU) Az Y- és Z-generáció forradalmi változásokat hoz a munkáltatók és munkavállalók közötti erőviszonyokban Date: 2022-04-22 19:00:29

Well-chosen hygiene products provide not only safety, but also take you closer to your sustainability goals Date: 2022-03-04 10:34:06

(HU) Leleplezzük az Y- generációt: valóban céltalanság és hiányos pénzügyi ismeretek jellemzik a korosztályt? Date: 2021-07-28 10:41:15

Magazine: The forgiver and the punisher – generational differences that manifest in shopping Date: 2020-09-01 07:21:27

Tech savvy millennials: How many tech terms do they know? Date: 2020-05-27 19:00:00

Consciousness and experience Date: 2020-02-10 18:30:41

Organic young shoppers Date: 2020-02-10 11:18:32

This is how the families of 25-34 year olds are shopping Date: 2019-11-18 19:17:38

PwC: flexible work schedule is the most important for the Hungarian Y and Z generation Date: 2019-10-10 11:18:28

Magazine: What I don’t have, you bring to the table Date: 2019-10-09 07:58:12

Magazine: Do-it-yourself marketing! Date: 2019-10-05 07:08:01

Magazine: Generation Y is coming – and they want everything at once Date: 2019-09-30 07:56:58

Spirit in stand up pouch Date: 2019-05-15 09:24:21

Y generation to outnumber X soon Date: 2019-01-28 10:20:08

Accenture survey: this year, the Y generation is spending the most money on Christmas shopping Date: 2018-12-03 11:09:16

Magazine: Young shoppers economise and want physical stores to stay Date: 2018-07-27 07:00:55

Members of Generation Y use gadgets 11 hours a day Date: 2018-02-10 23:23:54

The Y generation consume a variety of digital devices 11 hours a day Date: 2018-02-02 11:12:29