Tag "vegán"
Fruit instead of sweets – a surprising promotion from foodora
Foodora celebrated Children’s Day this year with an unusual campaign, encouraging customers to choose healthy options over sweets with a fruit and vegetable promotion. This article is available for reading...
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Lantmännen invests in plant-based milk company Sproud
Swedish agri-food company Lantmännen has acquired a 10% stake in plant-based milk company Sproud. This article is available for reading in Trade magazin 2025/6-7. Founded in 2018, Sproud’s plant-based milk...
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Smart Organic acquires the LoveRaw brand
Bulgarian company Smart Organic has acquired the British vegan brand LoveRaw, which has become well known for sweets that are free from milk, palm oil and artificial additives. This article...
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Slowdown on the plant-based meat alternative market – British retailer Tesco rows back
British retailer Tesco is unlikely to meet its 2020 target of increasing sales of plant-based meat substitutes by 300% by the end of 2025. This article is available for reading...
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Radnóti secondary school students learn about plant-based nutrition
NÉGYOSZ launched the Smart Protein programme last November and by now it has reached its next stage: the programme presented the possibilities of plant-based nutrition to students at the ELTE...
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Oatly’s new strategy for boosting demand for plant-based milk in the US
Oatly plans to give new impetus to the plant-based milk market in the United States with a campaign. This article is available for reading in Trade magazin 2025/6-7. The Swedish...
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Plates and glasses going green
Demand for plant-based products has been growing steadily in recent years. The companies interviewed in the article are working from different market positions, but with the same commitment to develop...
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Register now as a visitor for the Free From & Specialty Food & Wine Expo 2025 in Vienna!
Registration is now open for the Free From & Specialty Food & Wine 2025 event – Europe’s leading B2B trade exhibition focused on healthy, allergen-free, vegan, plant-based, and specialty foods...
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Melanie Joy returns to Hungary upon the invitation of MAVEG
One of the best-known vegan activists, Harvard University psychologist Melanie Joy will visit Hungary once again in April, to attend an event organised by the Hungarian Vegan Association. This article...
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New Year’s resolutions: two months of momentum
Foodora’s experience is that at the beginning of the year food orders and grocery shopping are influenced by New Year’s resolutions. This article is available for reading in Trade magazin...
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Vegan Pet Food Market To Nearly Double In Value By 2034
Consumers are increasingly aware of the benefits of plant-based diets for animal companions The growing vegan companion animal food market could nearly double its value over the next decade. The...
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Duckweed could be the next superfood
Duckweed has been declared fit for human consumption by the European Food Safety Authority (EFSA) and could soon be available on the European food market, as a sustainable and nutrient-rich...
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Turnaround in the domestic potato market: production up, prices down
In 2024 the volume of domestic crop production was down 11%, but the quantity of potatoes grown increased by 3.7%, breaking the negative trend of recent years. This article is...
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FANAN hummus comes in new packaging and flavours
In response to the dynamic growth of the hummus market, Bezula Kft. has introduced the FANAN Falat product range. This article is available for reading in Trade magazin 2025/4. In...
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Vegan KitKat to disappear from the market
After four years Nestlé is discontinuing vegan KitKat on most of its markets, as production has become increasingly difficult due to falling demand. This article is available for reading in...
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Ahold Delhaize aims for 50% plant-based protein sales
By 2030 Ahold Delhaize intends to balance animal and vegetable proteins in its European food retail brand portfolio. This article is available for reading in Trade magazin 2025/4. The company...
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German Weleda invests in a start-up venture
Weleda AG, the global leader in the distribution of certified natural cosmetics and anthroposophic medicines, has invested in a start-up for the first time in its history, German Lebensmittelpraxis reported....
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Fermentation, regional flavours and price parity drive plant-based innovations
Although first-generation plant-based products haven’t always met taste, texture and appearance expectations in full, there is still strong demand for plant innovations. This article is available for reading in Trade...
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Experts propose VAT reform for more affordable healthy and sustainable food
A study by researchers from the Oxford Martin School and the Environmental Change Institute has proposed that the VAT rates for food products should be based on health and environmental...
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Plant-based products can substitute meat, eggs and milk for a more sustainable future
A growing number of people are choosing plant-based products instead of conventional foods, which not only has health benefits but also environmental advantages. This article is available for reading in...
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Plant-based brands can’t compete without offering taste and quality
Ian Hepburn, marketing director of Flora Food Group has told in an interview: plant-based brands need to focus on taste and quality, otherwise they risk appealing to just a small...
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Lidl was the special grocery retailer partner of Veganuár™ 2025
Lidl Magyarország has joined the Veganuár™ 2025 initiative, which encourages people to try a plant-based diet. This article is available for reading in Trade magazin 2025/2-3 With sustainability and health-conscious...
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Self-heating plant-based food box wins innovation award
Students from the Royal Melbourne Institute of Technology in Australia and Wageningen University in the Netherlands have won the top prize in the 2024 ProVeg Food Innovation Challenge, with a...
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The vegans are attacking! – Picture of the day
The weapon is new, the idea is ingenious – it builds on people’s (possible) remorse. My name is Chloe. I wanted to live!…...
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Britons are starting to turn away from veganism
In the UK, more and more people are abandoning the vegan lifestyle, as evidenced by the closure of vegan restaurants and the gradual disappearance of plant-based products from supermarket shelves....
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Colruyt Group launches plant-based private label Boni Plan’t
Belgian Colruyt Group wants to make plant-based food more accessible, adding a range of around 100 plant-based products in recognisable packaging under a new private label sub-brand. In addition to Boni Eco...
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Finland’s Oddlygood buys British brand Rude Health
Nordic vegan market leader Oddlygood has acquired Rude Health, one of the UK’s best-known plant-based drinks brands. Founded in 2005, Rude Health produces oat, almond, soy and other plant-based milk...
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Nestlé to stop selling vegan KitKat
The Swiss giant launched KitKat V four years ago. Nestlé has decided to pull its vegan KitKat from multiple markets, citing falling demand. The Swiss giant launched KitKat V in...
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Goodbye, meat!
This year the METRO Gastro Academy hosted the fourth edition of the Plant-based Conference, Hungary’s premier plant-based food event. This article is available for reading in Trade magazin 2024/12-2025/01 In...
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ProVeg: Lidl Germany offers the best prices for vegan products
According to a recent survey by ProVeg, Lidl’s basket of plant-based cold cuts, sausages, meatballs, fish sticks, fresh cheese and yogurt, sliced cheese, cooking cream, milk, pizza and breaded slices...
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