Tag "TV2 Média Csoport"

What makes a successful Christmas television ad?

What makes a successful Christmas television ad?
Date: 2024-03-18 10:31:24

Trade magazin launched the first Christmas TV ad competition last December. The submitted commercials were voted on by the public between 5 and 20 December. Lidl’s ad was voted the...

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We had both feet on the (play)ground (Part 2)

We had both feet on the (play)ground (Part 2)
Date: 2022-12-13 11:13:56

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG sectors in Hotel...

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Magazine: BrandFestival: Value creation in the future

Magazine: BrandFestival: Value creation in the future
Date: 2021-12-10 06:32:40

The 2-day BrandFestival is 20 years old this year. Behavioural economics expert Richárd Bóna told in his presentation that scientific results offer innumerable opportunities for marketing and communication professionals to...

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More than you would think!

More than you would think!
Date: 2020-10-27 10:37:56

The title could be the slogan of the cooperation between Avon Cosmetics and TV2 Group, in which the cosmetics brand’s latest perfume, Far away – Rebel & Diva and a...

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Nespresso: At home in the television show Mokka

Nespresso: At home in the television show Mokka
Date: 2020-03-10 10:27:42

Mokka, a morning television show on TV2 has been the market leader for years (Source: Nielsen Audience Measurement). In this programme, experts talk about the most important topics of the...

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