Nespresso: At home in the television show Mokka

By: Tisza Andrea Date: 2020. 03. 10. 10:27

Mokka, a morning television show on TV2 has been the market leader for years (Source: Nielsen Audience Measurement). In this programme, experts talk about the most important topics of the day in an entertaining way. The programme is constantly adapting to the changing viewer needs, e.g. in the autumn of 2019 a new programme, Mokkacino also debuted.

Kata Rezsdovics
marketing manager
Nestlé Hungária
Nespresso Division

Kata Rezsdovics, marketing manager of Nespresso told that in these programmes Nespresso coffee machines, capsules and accessories are presented to viewers in real-life situations. The programmes also feature educational content related to the brand’s campaigns.

Erika Csikesz
sales director
TV2 Media Group

Erika Csikesz, sales director of the TV2 Media Group added that the infotainment television show format is very popular among partners. Advertisers can use it many ways, such as topic communication, product placement or non-standard solutions. Mokka and Mokkacino are perfect for one-time and long-term cooperations too. Nespresso’s integrated campaign in 2020 guarantees a constant television presence for the brand in a high-quality show. (x)