Nestlé‘s Nespresso launches first ready-to-drink coffee in US

By: Trademagazin editor Date: 2024. 09. 27. 09:27

The limited-edition beverage allows the brand to tap into the growing popularity of RTD offerings and further extend its reach outside of the home and office.

Photo: Nestlé

Nestlé’s Nespresso is moving from its signature coffee brewer to the can with its first ready-to-drink product.

The Master Origins Colombia Ready to Drink Coffee is part of a pilot program for the Nespresso platform found in millions of homes, hotels and offices around the world. The limited-edition beverage, which is only available in the U.S., is made with coffee beans and sweetened with honey from Colombia.

“As on-the-go coffee demand continues to grow in the US, we saw the opportunity to reimagine how Nespresso can elevate coffee moments for today’s consumer,” Alfonso Gonzalez Loeschen, CEO of Nespresso North America, said in a statement. “This RTD sits at the intersection of functionality and sustainability as a byproduct of our commitment to regenerative agriculture efforts to protect the future of coffee.”

The beverage will be available in select Nespresso Boutiques, online or in the mobile app, starting October 2.

Coffee is one of the world’s most popular beverages, with consumption at a 20-year high.

The National Coffee Association said last week that while the home remains the most popular place to consume the beverage, many people drink it in multiple locations. The trade group found that ready-to-drink is the third most popular way to prepare coffee (18%), with consumption more than doubling since last year.

Global revenue of ready-to-drink coffee is estimated at $36 billion in 2024 and is forecast to post a compound annual growth rate of 5.4% through 2028, according to Statista.

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