trade marketing - Trademagazin

Signature 40: operational marketing professionals in the spotlight again
Date: 2023-10-13 11:29:59

Once again the Signature Platform has rewarded the operational professionals behind successful campaigns and projects. The idea to reward the best brand managers of the year came from advertising professionals...

The future is uncertain, but this is what makes it exciting!
Date: 2021-12-14 10:24:38

We are already in the Christmas season and something is different than in former years: consumer behaviour in stores. Shoppers would like to spend as little time inside as possible...

Exciting careers discussed at the TMC barbecue
Date: 2021-09-15 10:48:13

Both physical and online presence was possible at Trade Marketing Club’s (TMC) annual summer barbecue, and 80 people registered for participation. Trade magazin’s editor-in-chief and TMC founder Zsuzsanna Hermann welcomed...

Partnership for offline and digital solutions
Date: 2021-09-01 19:16:13

Europe’s largest shopper marketing network, Offerista Group GmbH is part of the Media Central consortium. The new partnership means that both companies will combine their core expertise within the haptic...

Heineken strengthens further in trade with Positive Adamsky
Date: 2021-03-04 11:24:09

Heineken Hungária and Positive Adamsky have worked together several times over the past 3 years through ad hoc assignments, and from this year the agency will also take part in...

Firsthand information from market researchers: The first online TMC meetingPopai
Date: 2020-05-15 15:08:54

There were nearly 70 participants at the online club meeting organised by Trade magazin, Trade Marketing Club (TMC) and POPAI Association on 23 April. Trade magazin’s managing director and editor-in-chief...

POPAI winners in 2019
Date: 2019-11-19 11:45:48

At the POP Awards ceremony of the Hungarian POPAI Awards, 12 entries received prestigious awards in four categories. The results were announced on 14 November 2019 as part of the...

This is how the families of 25-34 year olds are shopping
Date: 2019-11-18 19:17:38

Euromonitor International has published a report, titled ‘Millennial Parents: Transforming Family Life’. It contains the results of a global survey on the habits of Generation Y – 25-34 year old...

Digital ecosystem
Date: 2019-11-18 10:06:51

On 28 November Heineken was the host of the last POPAI meeting in 2019. Sales director Zoltán Eszéki welcomed participants and gave the floor to the host of the event,...

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben”
Date: 2019-01-29 19:31:15

Sorry, this entry is only available in HU....

(HU) Trade marketing utcáról utcára – Trade marketing klubülés 2018. november 15.
Date: 2018-11-07 14:08:45

Sorry, this entry is only available in HU....

Signature 40: operational marketing professionals in the spotlight again Date: 2023-10-13 11:29:59

The future is uncertain, but this is what makes it exciting! Date: 2021-12-14 10:24:38

Exciting careers discussed at the TMC barbecue Date: 2021-09-15 10:48:13

Partnership for offline and digital solutions Date: 2021-09-01 19:16:13

Heineken strengthens further in trade with Positive Adamsky Date: 2021-03-04 11:24:09

Firsthand information from market researchers: The first online TMC meetingPopai Date: 2020-05-15 15:08:54

POPAI winners in 2019 Date: 2019-11-19 11:45:48

This is how the families of 25-34 year olds are shopping Date: 2019-11-18 19:17:38

Digital ecosystem Date: 2019-11-18 10:06:51

(HU) „Mi tudjuk, hogy megéri – megtérülés a trade marketingben” Date: 2019-01-29 19:31:15

(HU) Trade marketing utcáról utcára – Trade marketing klubülés 2018. november 15. Date: 2018-11-07 14:08:45