The future is uncertain, but this is what makes it exciting!

By: Laknerfi–Korin Katalin Date: 2021. 12. 14. 10:24

We are already in the Christmas season and something is different than in former years: consumer behaviour in stores. Shoppers would like to spend as little time inside as possible and they plan their spending in advance.

Lánchíd Klub logo

Katalin Laknerfi-Korin
head of domestic sales
Zwack Unicum

In accordance with this new consumer attitude our company has changed its trade marketing strategy and tools. We are using floor stickers at the entrance, placing information and attention-raising materials on the main route in the shop and at the shelves where our products are displayed. E-commerce is now a very important sales channel and in line with this online communication has become essential. The internet is also the perfect place for educating consumers.

As for 2022, the changes we are witnessing affect each member of the supply chain. It isn’t easy to make plans in these conditions, so my view is that shorter-term action plans can work better. Something is changing every week, so replanning needs to be done regularly. In the current situation we, managers are facing new challenges because of the new regulations, the pandemic and possible lockdowns, and we have to motivate colleagues to perform at their usual high level. Last but not least, I have to motivate and train myself as well, so that I am up to date with the latest trends and technologies! //

The above article has also been published in Issue 2021/12-01 of Trade magazin.