Tag "Trade magazin 2024/2-3"
India becomes new target for Suntory investments
Suntory is looking to expand its beverage and nutrition business in India with local partners. As CEO Takeshi Niinami has said, the Japanese multinational is looking to invest much more...
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GKI expects a 3.5% drop in purchased consumption in 2024
In its late December publication, GKI essentially confirmed its September forecast for 2023-2024. GKI lowered its inflation forecast from 18% to 17.7% in 2023 and from 7% to 6.5% in...
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Unicum products with new design
In 2024 Unicum products are undergoing a facelift. The renewal will primarily and visibly affect Unicum Plum: a premium claret colour will appear on the product label and the cross...
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Deposit return system from 1 January
Several new EU regulations have been introduced in recent years to limit the use of non-degradable materials, reduce the amount of waste generated, and encourage the use of recycled materials....
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Monster Energy rolls out alcoholic ice tea
In January Monster Energy launched a range of hard ice tea products called Nasty Beast. The products contain 6% alcohol and are available in three flavours. Nasty Beast follows the...
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What makes a successful Christmas television ad?
Trade magazin launched the first Christmas TV ad competition last December. The submitted commercials were voted on by the public between 5 and 20 December. Lidl’s ad was voted the...
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How to find the best Hungarian brands? The MagyarBrands Programme will help you!
The MagyarBrands Programme has been assessing Hungarian brands for fourteen years. Its logo is a trademark that marks only the best Hungarian brands. This article is available for reading in...
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Johnnie Walker X DRK prize game
On 8 March, International Women’s Day, Johnnie Walker is partnering with Dorko to launch the inspiring “Break the Boundaries” campaign. The brand’s aim is to inspire women to dare to...
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Foodwatch questions the healthiness of plant-based meat substitutes
A „Veganuary” alkalmából a Foodwatch fogyasztóvédelmi szervezet 15 tisztán növényi alapú húshelyettesítő terméket vett górcső alá. Az eredmény: e termékek egészségessége meglehetősen ellentmondásos. This article is available for reading in Trade...
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Small winery, big successes
Váli Estate, Péter Váli’s winery in Badacsonyörs does organic production on almost 10 hectares and has had an outstanding year, both in Hungary and abroad. This article is available for...
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Conad gets EUR 25m sustainability loan from UniCredit
Supermarket chain Conad has secured a EUR 25m loan from Italian banking group UniCredit to support its sustainability initiatives, which will be used to purchase goods and stock. Conad has...
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Ben & Jerry’s new recipe for oat-based ice cream in the US
Ice cream giant Ben & Jerry’s has unveiled a new vegan flavour in the US. This article is available for reading in Trade magazin 2024/2-3 The new dairy-free strawberry “cheesecake”...
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Leadership change at KSE
At the last general meeting Péter Starcsevics, managing director of Stari brewery has been elected the new president of the Association of Craft Breweries (KSE). He believes that the most...
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Dr. Oetker Chocolate Heart Cake baking mix and Bourbon Vanilla Pudding with a ready-made forest fruit sauce
To mark the 100th anniversary of the founding of Dr. Oetker in Hungary, the company is adding two specialities to its product selection. The Chocolate Heart Cake baking mix makes a...
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Beer in a new dress
Design studio Flying Objects has won a Red Dot Design Award for the design and brand revamp of Hedon brewery’s image and product packaging. This article is available for reading...
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Oatly introduces new product variations for the first time in five years
Swedish oatmilk maker Oatly has expanded its North American beverage portfolio for the first time in five years, by launching the Unsweetened and Super Basic OatMilk. The company says both...
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Trade organisations for the future of HoReCa
The HoReCa and Event Chapter of the Hungarian Marketing Association (MMSZ) has signed a cooperation agreement with the Gastronomy Committee of Young Entrepreneurs Association Hungary (FIVOSZ) at the METRO Gastro...
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Cake of Hungary 2024 competition deadline ends
Members of the guild, confectioners and catering businesses could enter this year’s Cake of Hungary competition until 20 February, with maximum 2 cakes. This article is available for reading in...
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Aldi to offer 500 apprenticeship jobs in the UK in 2024
Aldi is looking to recruit 500 new apprentices in the UK this year to strengthen its team. The discounter chain’s apprenticeship programme is currently open for applications for vacancies in...
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With the spread of AI, everything that humans create can become premium
Let’s take look at consumption trends. In 2024 – just like last year – health will be at the forefront of consumers’ minds, but cost, value, the environment and sustainability...
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What we can get using our SZÉP cards
Despite fears, the new rules that SZÉP cards can be used to purchase cold food haven’t caused any problems for tourism businesses, because the number of guest nights and the...
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Plant-based nutrition
Last October the National Association of Plant Based Food Manufacturers and Distributors (NÉGYOSZ) and Trend International Kft. did a nationwide representative survey on the attitudes of domestic consumers regarding their...
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Starbucks® by Nespresso®
The Nespresso® compatible capsules of the Starbucks® product range welcome a new addition in January 2024: Starbucks® by Nespresso® Blonde Espresso Decaf capsules. Contact: Nestlé Hungária Kft., web: starbucksathome.com/hu/kapcsolat...
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KITKAT Easter selection
The KITKAT brand’s Easter selection is getting bigger every year. This year we are launching a limited edition salted caramel flavoured bunny figure, a 45g and a 17g bunny figure,...
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Cake of Hungary beer!
FIRST Craft Beer brewery and the Hungarian Confectioners Guild have created the first Cake of Hungary craft beer! This article is available for reading in Trade magazin 2024/2-3 Say hello...
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Oil producers have to cook up something
The Hungarian oil market is going through a period of change, partly because of external factors and partly owing to domestic rules. This article is available for reading in Trade magazin 2024/2-3...
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New probiotic summer windscreen wash from Shell
Shell wants to contribute to sustainable development every day, so Shell Hungary has recently added a probiotic summer windscreen wash to its product selection. The product is made from premium...
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Green Club meeting: innovation and education to prevent a catastrophe
December’s meeting of the Green Chapter of the Hungarian Marketing Association (MMSZ) was another Green Club event, this time at Real Nature’s modern and smart green headquarters. This article is...
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Just Eat Takeaway to end service in Paris
Just Eat Takeaway is to close its home delivery service in Paris and this decision could affect around 100 jobs. Just Eat is Europe’s largest food home delivery company, and...
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Innovation willingness isn’t frozen in the chilled dairy snack category
There is good news and bad news for the chilled dairy snack category (chilled milk bars and cottage cheese based desserts): there has been a double-digit decline in volume sales...
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