Tag "Trade magazin 2023/06-07"
Fifty-year success story
Párkány-based corrugated board manufacturer Smurfit Kappa Obaly Štúrovo is 50 years old in 2023. They celebrated the anniversary with a 50% capacity increase. Our magazine interviewed innovation manager Julius Mazan....
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Future? Present!
Péter Szabó, managing director of Microsoft for 7 years now – who used to work in the FMCG sector for 17 years – gave a presentation at this year’s the...
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Is environmentally conscious shopping really eco-friendly?
In our new 500-respondent consumer survey, we were trying to learn about the latest consumer opinion and habits related to environmental consciousness and sustainability. This article is available for reading...
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What will the future bring? – Changing innovation rules
Food policy analyst Réka Szöllősi spoke about the planned future regulations in both Hungary and the European Union at the Innovation Day conference. She told it is a big advantage...
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The art of persuasion
At this year’s Inno d’Or conference, persuasion and influence technique expert Dr László Újszászi-Bogár was the keynote speaker. This article is available for reading in Trade magazin 2023/6-7. He revealed...
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HELL Energy – On a sustainable path
In April HELL Energy hosted the meeting of the Green Chapter of the Hungarian Marketing Association (MMSZ). This article is available for reading in Trade magazin 2023/6-7. First CSR manager...
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Different generations, different approaches to innovation
According to Andrea Princz, a consultant of SteiGen Consulting, when we are talking about generations, we are talking about a community of people born in a certain age and time...
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HULALA cream spray dairy free, Hulala whipping dairy free and GRAN CUCINA dairy free
Hulala spray dairy free, Hulala whipping dairy free, and Gran Cucina dairy free are 100% plant-based, they don’t contain milk, they are lactose- and gluten-free, and they are available in...
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Good cause research
Advertising agency Positive Adamsky did a new type of research, in partnership with company information specialist OPTEN, and text analysis and media monitoring firm Neticle. They followed the public communication...
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The world is going in a plant-based direction, but Hungarians are meat eaters
At the “Which way are innovations going?”conference Balázs Fehér, marketing account director of Ipsos gave a presentation about the rising popularity of plant-based eating. This article is available for reading...
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“For Environmental Protection” awards presented
On 13 May the “For Environmental Protection” awards were presented to the winners at the 22nd National Environmental Protection Forum and Gala. Since 2020 the Hungarian Association of Environmental Enterprises (KSZGYSZ)...
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Mizo Tejutazó flavoured milk drinks
New Mizo flavoured milk drinks with added vitamin D and natural calcium. Besides the classic chocolate milk and the well-known Mizo floating island flavour, the Tejutazó adventure continues with the...
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Government policy: let’s improve the situation of domestic innovation in the food industry
According to the latest report by the Food and Agriculture Organisation of the United Nations (FAO), nearly 800 million people suffer from hunger on a daily basis, and more than...
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Cutting-edge technology in Indonesian cocoa production
Indonesia is the world’s third biggest cocoa producer, but the sector is struggling with many problems – some of which could be solved with the help of AI technology. This...
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Chocapic Crunchy Brownie 300 g
Nestlé Chocapic Crunchy Brownie is our latest breakfast cereal, which has a taste that is similar to that of delicious chocolate brownie. We use whole grains to preserve the valuable...
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MBH Bank – The biggest merger in Hungarian banking history
On 30 April 2023, the merger of MKB Bank and Takarékbank created a new universal bank as of 1 May, which has the most branches in Hungary. Our magazine asked...
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K&H Green Seeds – phacelia and fodder radish for a more sustainable agriculture
K&H wishes to contribute to biological diversity and the sustainability of crop farming with a new initiative: with every agricultural machinery lease contract signed, they give customers a 25kg bag...
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Deroni sauces
The exceptionally high quality of Deroni sauces comes from the large proportion of natural product ingredients. Its complex flavours make various grilled meats, juicy steaks and ribs delicious, and we...
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László Krisán: “There won’t be positive trends until consumer confidence strengthens”
An interview with László Krisán, the CEO of KAVOSZ Zrt. and the Hungarian representative of EuroCommerce’s board of directors This article is available for reading in Trade magazin 2023/6-7....
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Insect powder in animal feed
Agroloop is expanding its black soldier fly larvae production and processing facility, which is located close to Budapest. In a circular model, the firm uses agricultural waste to feed fly...
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Monster Ultra Golden Pineapple
The latest sugar-free product of the Monster portfolio is here, with perfectly ripe, fresh pineapple taste, and in gold colour packaging. Available in 500ml aluminium cans. Recommended store displaying: next...
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Balázs Győrffy: “Agriculture is a sector of special strategic importance”
Our magazine interviewed Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK). This article is available for reading in Trade magazin 2023/6-7. – What was 2022 like for Hungarian...
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Experts forecast rapid growth for the vegan chocolate market
In the next nine years the dairy-free and vegan chocolate market is about to grow fast, way faster than classic dairy alternatives. This article is available for reading in Trade...
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Jan Linders to sell 10 stores to Jumbo, PLUS and Aldi
Dutch retail chain Jan Linders will sell 10 stores to Jumbo, Plus and Aldi. These stores don’t form part of its franchise partnership with Albert Heijn, and they are expected...
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Magyar Túródesszert
In May 2023 Alföldi Tej Kft. appears on store shelves with the latest products of the company’s flagship range, Magyar Tej. This cottage cheese dessert contains soft pieces of curd,...
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Automation, private labels and veganism – international retail in 2022
Workforce shortage? Automation! This article is available for reading in Trade magazin 2023/6-7. In 2022 the workforce situation in FMCG retail wasn’t any better than in the previous year: both...
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Edinburgh and Stockholm could do a lot for reducing pollutant emissions
Food sustainability expert Dr Joseph Poore has revealed: if Edinburgh and Stockholm both turned vegan, emissions would drop to the equivalent of removing a bit less than 1.5 million cars...
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Kroger stops mailing paper promotional leaflets
Kroger is phasing out its printed weekly ad circulars in markets across the country and switching over to a digital format. Physical copies will still be available in-store, but the...
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Despite the challenges, Tesco carries on with supporting shoppers, communities and the planet
An interview with Zsolt Pálinkás, CEO of Tesco Magyarország, about the past year. – What was 2022 like for Tesco? What had the biggest influence on the company’s operations? –...
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Soproni Radler Pear-Lemon 0,0% 0,5 l can
With this refreshing pear-lemon combination, Soproni delivers a new fruity alternative to those who like Hungarian fruits. Soproni Radler products are made exclusively from natural ingredients, so they are free...
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