tisztítószer - Trademagazin

From price sensitivity to sustainability
Date: 2024-04-10 10:36:11

In 2023 sales in the cleaning products market increased by nearly 16% in value, driven mainly by rising prices, as all segments of the category declined in volume. This article...

MYKIND by Nánásiék Limited Balaton edition
Date: 2024-03-19 11:01:44

Plant-based MYKIND by Nánásiék Limited Balaton Edition cleaning products are scented with the popular fruits of the Lake Balaton region, they are environmentally friendly, gentle and have an outstanding cleaning...

Florin: a key player in Hungarian households
Date: 2023-11-24 12:09:35

The story of Florin began in 1957, when 12 “brave men” founded the Szeged Soap Making Chemical and Small Industries Cooperative in Szeged. This article is available for reading in...

Tisztaság terén nincs kompromisszum
Date: 2023-11-21 11:38:32

A tisztítószerek és -eszközök kategóriája az elmúlt években brillírozott, értékesítési számai korábban soha nem látott magasságokban időztek. Mindez a koronavírus-járvány okozta megnövekedett higiénia iránti igénynek volt köszönhető, ami, bár azóta...

Hand-washing or dishwasher?
Date: 2023-05-17 11:11:19

NielsenIQ has reported that washing-up liquid sales augmented by approximately 15% in 2022 – value sales grew around 20%, but volume sales dropped 6%. This article is available for reading...

Cleanness in large portions
Date: 2023-03-03 12:20:36

Sales grew in the cleaning product category in 2022, but this growth was driven by the higher product prices. Also because of the price increase, there has been a small...

Vinegar is a real miracle drug – warns one of the largest domestic cleaning equipment manufacturers
Date: 2022-11-07 08:45:18

Vinegar is one of the most environmentally friendly natural cleaning agents. According to tests, 10% vinegar kills 99.99% of pathogens, so it also disinfects perfectly. However, there are some surfaces...

What are the sulphates found in cleaning products?
Date: 2022-03-25 10:23:27

It is cheap and easily accessible to manufacturers, but on the consumer side one of the most common components of cleaning products, laureth sulphate, is extremely unhealthy. This raw material...

Unilever partners with Arzeda
Date: 2021-08-26 09:07:43

Consumer goods giant Unilever has announced a strategic partnership with Arzeda for improving the sustainability and performance of its cleaning and laundry detergent products portfolio. In the next 3 years...

Kaufland Introduces Refill Stations For Love Nature Products
Date: 2021-05-22 08:50:49

German retailer Kaufland has introduced refill stations for detergents and dishwashing products for the Love Nature brand in association with Henkel. Initially, the retailer will introduce refill stations in Kaufland...

Spring cleaning: consumer protection cleans the cleaning products market
Date: 2021-03-23 11:35:00

Ten out of the sixty-five detergents inspected revealed deficiencies, mainly in terms of composition and labeling. The darkest picture was shown by window cleaning fluids, a problem was found in...

Magazine: It has never been truer: Cleanliness is next to healthiness!
Date: 2021-01-25 07:11:20

Zsuzsa Petrikovics, Unilever Magyarország Kft.’s brand manager reported to Trade magazin that the pandemic induced a 35-percent rise in cleaning product sales in 2020. She revealed that sales grew way...

Waitrose To Relaunch Eco-Friendly Household Cleaning Range
Date: 2020-12-04 08:10:14

UK retailer Waitrose has announced plans to relaunch its eco-friendly household cleaning range ECOlogical with packaging improvements and new fragrances. The retailer will use recovered and recycled ‘ocean-bound plastic’ for...

Aldi UK To Launch Own-Brand Concentrated Cleaning Liquids And Reusable Bottles
Date: 2020-09-16 08:10:06

Aldi UK has announced plans to roll out private-label concentrated cleaning liquids and reusable spray bottles under the Power Force brand, starting 24 September. The concentrated cleaning liquids can be...

The Hungarian Red Cross’s food collection set a record
Date: 2019-12-13 11:16:51

Outperforming previous years’ results, the Hungarian Red Cross collected more than 72,000 kilograms of durable food and cleaning products in a two-day campaign with Tesco in December. The humanitarian organization...

New Alex Extra Care
Date: 2019-11-06 09:46:36

99% Natural Protection cleans the floor, it provides care and protection, preventing it from drying. 99 percent of the product components are natural, and one of them is lanolin, which...

Flóraszept 0% Chlorine Disinfectant product range
Date: 2019-09-04 10:06:33

50-year-old Flóraszept proudly presents the new, 0% Chlorine Disinfectant product range. These products disinfect without chlorine, removing 99.9 percent of germs and bacteria. The product is perfect for getting rid...

Reducing plastic by 80 percent: Cleanyst launches at-home reusable products system
Date: 2019-05-24 08:50:49

Personal care and cleaning products company Cleanyst has launched an innovative at-home system that allows consumers to easily create plant-based products using concentrated ingredients and water from their own taps....

‘Je Suis Vert’: Monoprix launches eco-friendly cleaning products
Date: 2019-03-18 06:41:47

French retailer Monoprix has put a new eco-friendly brand on the market: ‘Je Suis Vert’ is a range of home care products, including detergents, household cleaners and dishwashing products. Products...

Plant-based innovations in the washing and cleaning product category
Date: 2019-03-10 14:08:18

Plant-based washing and cleaning product range Seventh Generation is now available in Hungary too. The products are marketed by Unilever and they contain no synthetic fragrance, colouring, optical bleach, chlorine-based...

Magazine: Back to the flat
Date: 2018-09-17 07:58:57

Shoppers are buying convenient and multiphase cleaning products in growing numbers. Thanks to this, sales of cleaning and disinfecting wipes, multifunctional dishwasher tablets and toilet rim blocks are growing. Terézia Balog,...

Crystal clean growth
Date: 2018-02-10 11:08:40

Sales results of general cleaners from last year reveal that consumption habits are changing. According to Franciska Marton, brand manager of Henkel Magyarország, sales of bathroom, toilet and window cleaners grew...

Magazine: Shoppers don’t economise when it comes to buying cleaning products
Date: 2017-11-06 07:00:38

Consumers are more and more interested in buying innovative cleaning products. Cleaning product sales have been growing in all retail channels recently. The sales growth was the biggest in the discount supermarket...

We are not buying blindly anymore
Date: 2017-08-14 11:45:38

Eight out of ten customers read the ingredients It is important for eight out of ten customers what are the ingredients of the products they put into their shopping carts....

Nielsen: nearly 30 billion HUF was swabbed last year
Date: 2017-04-03 11:55:07

In the past twelve months, between March 2016 and February 2017, Hungarians spent almost 30 billion HUF on cleaning agents – the Nielsen Retail Index reveals. General cleaners are in...

Magazine: Clean homes – more simply!
Date: 2016-03-17 08:31:28

After years of stagnation the household cleaner category had commenced to grow in 2014 and this trend continued. We learned from Daniella Csefkó, retail marketing manager of Colgate–Palmolive Magyarország Kft....

The Hungarian Government and Unilever have signed a strategic Cooperation Agreement
Date: 2015-09-23 11:32:54

The Hungarian Government and the Unilever Hungary Kft. signed a Strategic Cooperation Agreement. At the same time in Unilever’s Nyírbátor plant new production lines were put into operation, with an...

Magazine: Convenient solutions in cleaning (Part 2)
Date: 2015-03-31 09:51:05

General cleaners can be found in practically all households. These products are most frequently used for large surfaces, for instance when washing the floor. According to Henkel’s expert Bernadett Vékásy,...

From price sensitivity to sustainability Date: 2024-04-10 10:36:11

MYKIND by Nánásiék Limited Balaton edition Date: 2024-03-19 11:01:44

Florin: a key player in Hungarian households Date: 2023-11-24 12:09:35

Tisztaság terén nincs kompromisszum Date: 2023-11-21 11:38:32

Hand-washing or dishwasher? Date: 2023-05-17 11:11:19

Cleanness in large portions Date: 2023-03-03 12:20:36

Vinegar is a real miracle drug – warns one of the largest domestic cleaning equipment manufacturers Date: 2022-11-07 08:45:18

What are the sulphates found in cleaning products? Date: 2022-03-25 10:23:27

Unilever partners with Arzeda Date: 2021-08-26 09:07:43

Kaufland Introduces Refill Stations For Love Nature Products Date: 2021-05-22 08:50:49

Spring cleaning: consumer protection cleans the cleaning products market Date: 2021-03-23 11:35:00

Magazine: It has never been truer: Cleanliness is next to healthiness! Date: 2021-01-25 07:11:20

Waitrose To Relaunch Eco-Friendly Household Cleaning Range Date: 2020-12-04 08:10:14

Aldi UK To Launch Own-Brand Concentrated Cleaning Liquids And Reusable Bottles Date: 2020-09-16 08:10:06

The Hungarian Red Cross’s food collection set a record Date: 2019-12-13 11:16:51

New Alex Extra Care Date: 2019-11-06 09:46:36

Flóraszept 0% Chlorine Disinfectant product range Date: 2019-09-04 10:06:33

Reducing plastic by 80 percent: Cleanyst launches at-home reusable products system Date: 2019-05-24 08:50:49

‘Je Suis Vert’: Monoprix launches eco-friendly cleaning products Date: 2019-03-18 06:41:47

Plant-based innovations in the washing and cleaning product category Date: 2019-03-10 14:08:18

Magazine: Back to the flat Date: 2018-09-17 07:58:57

Crystal clean growth Date: 2018-02-10 11:08:40

Magazine: Shoppers don’t economise when it comes to buying cleaning products Date: 2017-11-06 07:00:38

We are not buying blindly anymore Date: 2017-08-14 11:45:38

Nielsen: nearly 30 billion HUF was swabbed last year Date: 2017-04-03 11:55:07

Magazine: Clean homes – more simply! Date: 2016-03-17 08:31:28

The Hungarian Government and Unilever have signed a strategic Cooperation Agreement Date: 2015-09-23 11:32:54

Magazine: Convenient solutions in cleaning (Part 2) Date: 2015-03-31 09:51:05