Tag "sportszponzoráció"

Sport as a marketing supertool

Sport as a marketing supertool
Date: 2024-05-08 11:39:45

Over the years sport has become a top marketing tool, used by companies around the world to increase their brand equities, communicate their messages and reach their target groups. Sports...

Read more
Let’s do sports!

Let’s do sports!
Date: 2023-06-08 09:54:41

This article is available for reading in Trade magazin 2023/5 SPAR Magyarország has been the name sponsor of the SPAR Budapest Marathon® Festival, one of the biggest leisure sport events...

Read more
Finally we are competing together again

Finally we are competing together again
Date: 2021-11-08 23:05:10

In October POPAI Hungary Association held a hybrid meeting at the Heineken headquarters in Budapest. Dániel Salem, Heineken’s national trade marketing manager gave a presentation about what sporting events mean...

Read more
Magazine: FMCG brands and sports: Brand building and mission (Part 3)

Magazine: FMCG brands and sports: Brand building and mission (Part 3)
Date: 2019-06-28 07:16:29

Szentkirályi Magyarország launched the Szentkirályi Talent Programme in 2016, giving financial support to professional athletes who can use it for buying sports equipment, going to training camps or paying competition...

Read more
Roger Federer is the world’s most expensive sports brand

Roger Federer is the world’s most expensive sports brand
Date: 2018-07-04 11:12:09

Ever since social media has become an extremely important platform for ads, large companies pay huge amounts of money to those athletes who can reach as many people as possible....

Read more