Tag "sportital"

Vitality and health in a bottle

András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager opines that the driving forces of the hydration category are functional waters and plant-based drinks, with a small market share but dynamically...

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Nestlé to acquire Nuun

Sorry, this entry is only available in Hungarian....

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Great innovations!

Perhaps there are more new innovations in the world of drinks than ever before. Energy drink brand Cave has unveiled products that taste like Mojito, Pina Colada or Pornstar Martini...

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The tides have turned: From recovery to growth

Since the pandemic started in March, impulse baskets have shrunk and now only represent 39 percent of all baskets. For instance in the first three months of the pandemic (March-May)...

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Monster moves into sports drink category

Energy-drink brand Monster has entered the sports drink category launching a ‘Superfuel’ range. The new line consists of four flavours – Tropical Thunder, Purple Passion, Blue Ice and Zero Sugar...

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Coca-Cola Australia launches sugar-free sports drink

Coca-Cola Australia is introducing a new sugar-free sports drink to the market this month, in the form of Powerade Active Water. Formulated with Powerade’s ION4 electrolyte system, the latest innovation...

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Magazine: Sports drinks: companies are developing more natural products

According to Eszter Birven, marketing director of GRAMEX DRINKS – the distributor of Vitalade sports drinks – a large proportion of sports drink sales is realised in fitness centres and...

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