sportital - Trademagazin

PepsiCo brings hydration juggernaut Gatorade into water
Date: 2023-09-14 09:55:40

The electrolyte-infused beverage, which was developed by the CPG giant to help support all-day hydration, will start hitting shelves in 2024. Gatorade is launching its first-ever water offering as the...

It is time to be active again!
Date: 2022-09-23 10:43:27

András Palkó, marketing director of Coca-Cola HBC Magyarország reported to our magazine that sales of sports drinks are growing in both value and volume. “Coca-Cola distributes the Powerade brand, which...

Coca-Cola to acquire controlling stake in sports drink maker BodyArmor
Date: 2021-12-06 16:50:41

Coca-Cola is to buy a controlling stake in sports drink maker BodyArmor in the value of USD 5.6 billion. Coca-Cola bought a minority stake in BodyArmor back in 2018, becoming...

Vitality and health in a bottle
Date: 2021-10-05 09:35:37

András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager opines that the driving forces of the hydration category are functional waters and plant-based drinks, with a small market share but dynamically...

Nestlé to acquire Nuun
Date: 2021-05-18 08:30:18

Sorry, this entry is only available in HU....

Great innovations!
Date: 2021-04-28 13:11:24

Perhaps there are more new innovations in the world of drinks than ever before. Energy drink brand Cave has unveiled products that taste like Mojito, Pina Colada or Pornstar Martini...

The tides have turned: From recovery to growth
Date: 2020-11-10 21:39:46

Since the pandemic started in March, impulse baskets have shrunk and now only represent 39 percent of all baskets. For instance in the first three months of the pandemic (March-May)...

Monster moves into sports drink category
Date: 2020-11-02 08:30:00

Energy-drink brand Monster has entered the sports drink category launching a ‘Superfuel’ range. The new line consists of four flavours – Tropical Thunder, Purple Passion, Blue Ice and Zero Sugar...

Coca-Cola Australia launches sugar-free sports drink
Date: 2019-07-15 08:30:34

Coca-Cola Australia is introducing a new sugar-free sports drink to the market this month, in the form of Powerade Active Water. Formulated with Powerade’s ION4 electrolyte system, the latest innovation...

Magazine: Sports drinks: companies are developing more natural products
Date: 2017-11-02 07:19:49

According to Eszter Birven, marketing director of GRAMEX DRINKS – the distributor of Vitalade sports drinks – a large proportion of sports drink sales is realised in fitness centres and...

PepsiCo brings hydration juggernaut Gatorade into water Date: 2023-09-14 09:55:40

It is time to be active again! Date: 2022-09-23 10:43:27

Coca-Cola to acquire controlling stake in sports drink maker BodyArmor Date: 2021-12-06 16:50:41

Vitality and health in a bottle Date: 2021-10-05 09:35:37

Nestlé to acquire Nuun Date: 2021-05-18 08:30:18

Great innovations! Date: 2021-04-28 13:11:24

The tides have turned: From recovery to growth Date: 2020-11-10 21:39:46

Monster moves into sports drink category Date: 2020-11-02 08:30:00

Coca-Cola Australia launches sugar-free sports drink Date: 2019-07-15 08:30:34

Magazine: Sports drinks: companies are developing more natural products Date: 2017-11-02 07:19:49