Tag "sportital"
The Hungarian sports drink received new packaging and more active ingredients
Date: 2024-08-06 11:28:50
The Absolute Live product line has also changed its design with the introduction of the reversible system, which is more convenient to use during sports. The Magyar Brands prize-winning products,...
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PepsiCo brings hydration juggernaut Gatorade into water
Date: 2023-09-14 09:55:40
The electrolyte-infused beverage, which was developed by the CPG giant to help support all-day hydration, will start hitting shelves in 2024. Gatorade is launching its first-ever water offering as the...
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It is time to be active again!
Date: 2022-09-23 10:43:27
András Palkó, marketing director of Coca-Cola HBC Magyarország reported to our magazine that sales of sports drinks are growing in both value and volume. “Coca-Cola distributes the Powerade brand, which...
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Coca-Cola to acquire controlling stake in sports drink maker BodyArmor
Date: 2021-12-06 16:50:41
Coca-Cola is to buy a controlling stake in sports drink maker BodyArmor in the value of USD 5.6 billion. Coca-Cola bought a minority stake in BodyArmor back in 2018, becoming...
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Vitality and health in a bottle
Date: 2021-10-05 09:35:37
András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager opines that the driving forces of the hydration category are functional waters and plant-based drinks, with a small market share but dynamically...
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Nestlé to acquire Nuun
Date: 2021-05-18 08:30:18
Sorry, this entry is only available in HU....
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Great innovations!
Date: 2021-04-28 13:11:24
Perhaps there are more new innovations in the world of drinks than ever before. Energy drink brand Cave has unveiled products that taste like Mojito, Pina Colada or Pornstar Martini...
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The tides have turned: From recovery to growth
Date: 2020-11-10 21:39:46
Since the pandemic started in March, impulse baskets have shrunk and now only represent 39 percent of all baskets. For instance in the first three months of the pandemic (March-May)...
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Monster moves into sports drink category
Date: 2020-11-02 08:30:00
Energy-drink brand Monster has entered the sports drink category launching a ‘Superfuel’ range. The new line consists of four flavours – Tropical Thunder, Purple Passion, Blue Ice and Zero Sugar...
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Coca-Cola Australia launches sugar-free sports drink
Date: 2019-07-15 08:30:34
Coca-Cola Australia is introducing a new sugar-free sports drink to the market this month, in the form of Powerade Active Water. Formulated with Powerade’s ION4 electrolyte system, the latest innovation...
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Magazine: Sports drinks: companies are developing more natural products
Date: 2017-11-02 07:19:49
According to Eszter Birven, marketing director of GRAMEX DRINKS – the distributor of Vitalade sports drinks – a large proportion of sports drink sales is realised in fitness centres and...
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