Tag "Savencia Fromage & Dairy Hungary"

Smaller pressure on cheese

The average price of cheese has reduced significantly since the first half of 2023 (there was a double-digit price drop). Consequently, while cheese volume sales increased compared to a very...

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Grilling cheese didn’t go up in smoke

The average price of grilling cheese is much higher (nearly twice as much) than the average cheese price, so it is no wonder that last year’s buying backlash hit the...

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Magazine: Will this year’s barbecue season go up in smoke?

Jens Hillebrand, managing director of Trade Group Europe Kft.: “During the pandemic there was an upturn in the grill product market, but we are pessimistic about this year’s season: growing...

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The most popular brands are also trademark users

Savencia Fromage & Dairy Hungary Zrt.’s brands first joined the ‘Buy Hungarian! Protect domestic products!’ campaign of Hungarian Product, and based on their positive experiences they trademarked popular cheese brands...

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Magazine: Milk-like flavours with or without milk

Last year the market of plant-based drinks expanded dynamically in both value and volume. According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, shoppers are increasingly conscious in...

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Magazine: Fewer holes in the cheese market

The cheese market became a bit less hectic last year: the price of milk didn’t change as often as before. Thanks to the rather constant cheese prices, consumer demand was...

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Being lactose-free is useful in brand building

According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, sales of the company’s plant-based drinks have kept growing in the last few years. The company’s new brand AdeZ...

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