Tag "reklám"
SPAR Slovenia innovates with AI-generated advertising
SPAR Slovenia uses AI technologies to create and broadcast advertising videos for digital channels and instore holograms which highlight the company’s customer loyalty programme. AI-generated advertising video SPAR Slovenia launched...
Read more
Albertsons aims to make TV advertising less complex
The grocer’s new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a unified platform. Albertsons Media Collective...
Read more
We also need innovation in advertising
The new era of streaming has arrived, where you can already see advertisements. K&H was the first in the Hungarian banking sector to buy advertising space when the advertisements appeared....
Read more
Euronics comes up with no frills advertising
Euronics’ new creative platform is launching with commercials without dialogue. The 11 commercials based on honesty and self-reflection will also debut in mid-April. The films present different, familiar situations without...
Read more
What and how does Consumer Protection investigate advertising practice?
With a record number of people interested, the Self-Regulatory Advertising Board (ÖRT) organized its first joint workshop with experts from the Ministry of Justice (IM) regarding the activities of the...
Read more
An advertising competition was organized for university students
For the second time this year, COPYTITION, the Faculty of Economics of the University of Szeged and the advertising agency Four Creation, organized the COPYTITION creative competition, the mission of...
Read more
It was suggested that ultra-processed food should not be advertised
LMP wants to ensure that from January 1, 2027, it will not be possible to advertise what is unhealthy, the opposition party has therefore submitted a resolution proposal to the...
Read more
Advertisements are collected from garbage in a domestic advertising podcast
Kim Kardashian’s trash can, the Sziget commercial with Péter Janklovics, György Klapka and the gold, Kapa and Pepe, and Tibi Kasza’s car sticker are all discussed in the KreaTúra podcast....
Read more
Advertising tax may be postponed again
According to a recent announcement by the Hungarian Advertising Association, positive negotiations are also taking place this year between János Gulyás and the prime minister’s chief of staff, Antal Rogán,...
Read more
A digitális megoldásoknak a képzelet sem szab határt
A digitalizáció és a fenntartható konstrukciók iránti megnövekedett igény összetettebb tervezési és gyártási folyamatokat igényel az eladótéri eszközök gyártóitól. Az innovatív megoldások és technológiák alkalmazása lehetővé teszi az olyan hatékony...
Read more
Nestlé Picks WPP Openmind As Its Sole Media Agency In Europe
Nestlé said it has picked WPP Openmind to be its sole media agency in Europe, as the world’s biggest packaged food maker seeks to target consumers more efficiently amid a...
Read more
Csonka Pici is now a “scientific associate” of PENNY
The store chain signed a contract with the popular actor-singer András Csonka for another large-scale marketing campaign. In the new joint videos, this time the Picije of the country will...
Read more
Seventeen years of television advertising practice were examined by the NMHH
The National Media and Communications Authority (NMHH) has reviewed the classic television advertising practices of the past 17 years in order to determine the main trends of this non-negligible segment...
Read more
KitKat urges you to ‘take a break’ from life’s tech frustrations in latest TV campaign
KitKat is encouraging people to take a break from life’s everyday tech frustrations, such as weird security questions, remembering passwords or being added to yet another WhatsApp group, by enjoying...
Read more
In-game advertising beats digital at capturing consumers attention
In-game advertising is more effective at engaging consumers than other forms of digital advertising, according to a two-year study into the impact of attention on digital advertising and gaming. The...
Read more
The new Hungarian Advertising Code of Ethics has been in effect since Friday
Effective June 30, 2023, the modernized Hungarian Advertising Code replaces the version valid from 2015, which was signed by 24 professional organizations upon its adoption, thereby expressing their commitment to...
Read more
This is what happens when robots take our jobs
Republic Group pulled the lid off the results of its robot experiment at its first advertising party of the year. In the past month, the agency has been dealing with...
Read more
Product placement more favourable than traditional advertising, research finds
The majority (59%) of UK consumers would prefer to watch TV programmes and films with product placement as opposed to advertising breaks. A further 88% of Brits experience positive emotions...
Read more
How can we promote alcohol ethically? – ÖRT podcast
Advertising alcohol carries a particularly high responsibility. It is no coincidence that companies must comply with very serious regulations and criteria systems in this market. However, the Dreher Breweries can...
Read more
The new Advertising Code is available
The renewed Hungarian Advertising Code, signed by 24 professional organizations, will be effective from June 30, 2023. In addition to the Code, we are also updating our guidelines, which will...
Read more
Ipsos: these were the most creative Super Bowl ads in 2023
This year, Ipsos also tested the advertising spots presented during the Super Bowl in real time. Here are the most creative ads: Best Happy CFO: PopCorners Best celeb-spotting: Dunkin’ and...
Read more
No matter how evil the human Grinch may be, the wonder of Christmas unites everyone
Like other large companies, Erste Bank touches our hearts every year with the current Christmas short film. This year, however, the story is even more connected to the current situation....
Read more
This Christmas commercial will make everyone laugh, it’s so sweet
On the Internet, you can find many videos in which dogs or cats come into conflict with the Christmas tree. However, the clothing brand The Binge decided to show the...
Read more
(HU) A McDonald’s szerint ez a legfontosabb dolog karácsonykor
Like other major global brands, Meki also produced its own Christmas short film, in which it shows the true essence of Christmas. In the short film “The List”, a boy...
Read more
GVH also pays close attention to unfair advertising in the food trade
The Economic Competition Authority (GVH) pays particular attention to the protection of families against unfair market advertising, whose president also said in an interview with the Magyar Nemzet: due to...
Read more
Bad vegetables! The hero carrot will stop you!
If anything, we are never disappointed in Aldi’s Christmas advertisement! The food chain’s social communication is mostly based on funny posts, so we were not surprised when we ran into...
Read more
According to Coca-Cola, the best Christmas gift is love
We have reached the third and final Christmas short film in this year’s Coca-Cola anthology. Like the other two, this one touches on a heart-felt subject. The love… The 11-minute...
Read more
If you liked Elf christmas movie, you will love this commercial!
ASDA’s Christmas commercial featuring everyone’s favorite elf is both funny and cute! Bring your pockets, because there will be tears of laughter! It’s been 19 years since Buddy, the young...
Read more
What does a vampire do at Christmas and what’s wrong with Santa???
It is revealed in Coca-Cola’s second holiday short film! The 10-minute long Christmas Bites is a comedy about an American vampire who meets his girlfriend’s parents for the first time,...
Read more
With its Christmas advertisement, Lidl made a splash of frosted holidays
The star of this year’s Christmas is a teddy bear who became a real star thanks to social media. He even steps away from his family for the sake of...
Read more
