Tag "Reál Hungária"
Reál is becoming more unified and coordinated
In 2023 Reál Hungária continued the structural transformation it had started in the previous year. Until the end of 2024 the retail chain plans to make several significant investments to...
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No surprises? Yes, there are!
At first glance not much has changed in the top 10 since last year, but a closer look at the numbers will reveal a thing or two… This article is...
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The calm before the storm?
The first returnable plastic, aluminium and glass drink containers have appeared on stores shelves, as the deposit return scheme (DRS) has been launched in Hungary. 3,000 Re-Pont reverse vending machines...
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Együtt hajóztunk (1. rész)
Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....
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Numerous developments and recognitions on last year’s balance sheet
Lívia Jeszenszki, the CEO of Reál Hungária summarised what last year was like for the chain. Reál Hungária Kft. met its 2022 targets: earnings were up if compared with 2021. Electricity...
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Navigation and shopping
Research results by Retail Dive for Waze from early this year reveal: in the first quarter of 2022 there were 4.7% more navigations to retail outlets. The study also found...
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Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)
Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...
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Customers remain in the centre of Reál’s strategy
Reál is modernising stores and at the same time plans to increase the role of the online channel in communication and marketing. Trade magazin interviewed Lívia Jeszenszki, the 20-year-old retail...
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Hungarian Product is planning a busy next year
Hungarian Product Nonprofit Kft.’s top activity was the #buyhungarian campaign this year, which will continue in 2021. Managing director Eszter Benedek told our magazine: the campaign that started in March...
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Reál: Successful promotion with Hungarian Product
Hungarian Product Nonprofit Kft. organised a promotion campaign in REÁL stores between 2 and 27 September. Shoppers who purchased minimum two Cerbona Élelmiszergyártó Kft., Detki Keksz Édesipari Kft., Nádudvari Élelmiszer...
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Magazine: Business Days 2020 – Our conference wasn’t cancelled…
Even the coronavirius couldn’t beat our Business Days conference, which we organised together with the Chain Bridge Club in September. Thanks to the strict health protection protocol, the nearly 550...
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Reál concentrates on private label products
László Szili, commercial director of Reál Hungária Élelmiszer Kft. talked to our magazine about the positive feedback from shoppers and trade experts on the renewal of Reál’s private label product...
Read moreLidl’s big leap to the 2nd place
Every year Trade magazin publishes its FMCG retailer ranking in early June. 2019 was an even better year for grocery retailers than the previous 12 months, and the ranking reveals...
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The age of the customer experience
This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....
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Retail chains and their followers
Ynsight Research and Silberstein & Partners set up a research team to study consumer opinion about FMCG retailers in social media and on the internet in general. They used the...
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Good sales results featured in this year’s FMCG retailer ranking
Trade magazin traditionally publishes its FMCG retailer ranking on the first workday in June. The good sales results of former years improved further last year. Although there was no change...
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Magazine: Gluten-free products are more common now
Tamás Czepanecz, brand manager of Nestlé Hungária Kft. informed our magazine that a little more than 1 percent of the Hungarian population are sensitive to gluten, but due to the...
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New CEO at Reál Hungária
Zsigray József, Sales Director, will hold the position of the Managing Director at the Reál Hungária Élelmiszer Kft. Since May – the company informed MTI on Friday. According to the...
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New Reál Alfa opens in the 11th district
Minister of Agriculture István Nagy was present at the opening of a new Reál Alfa supermarket in Budapest on 29 November. Approximately 15,000 different products are available in the new...
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Ultra-fast e-vehicle charging from Reál Hungária
MVM Partner Zrt. and Reál Hungária Kft. built a station with ultra-fast and fast electric vehicle chargers – a so-called HUB – at the retailer’s premises on Kondorosi Road in Budapest. Zoltán Szilágyi,...
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Reál Hungária to be separated
The Reál Hungária Élelmiszerkereskedelmi és Szolgáltató Kft. will be separated at the end of September – the owners decided. The goal is to make an independent company for the immovable...
Read moreReál sells honey made of exclusively domestic raw materials
In connection with the honey scandal of the recent weeks and months the Reál Hungária Élelmiszer Kft. has published the following brief press release: “The Reál Hungária Élelmiszer Kft. and...
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The Reál Hungária Élelmiszer Kft. and the Milk Product Council signed an agreement
The Reál Food Hungária Kft. – after becoming a member of the Milk Product Council on 19 March – concluded a cooperation agreement on 29 April with the Milk Interprofessional...
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