Navigation and shopping

Research results by Retail Dive for Waze from early this year reveal: in the first quarter of 2022 there were 4.7% more navigations to retail outlets. The study also found that consumers have remained optimistic and they are happy to shop. Retailers’ success depends on whether they can bring those consumers into the stores who are constantly on the go. It became clear from the survey that 6 from 10 shoppers prefer brands which have a physical store, and almost 8 from 10 consumers visit a shop because they want to purchase something that they wish to use instantly. After positive experiences 82% of customers return, and 64% spend more every time they visit the same store. Retailers must understand that today consumers want a combination of physical and digital experiences. Store owners should make online product search easier in stores, motivate customers to try the products, offer expert advice and an experience there and then.

Reacting to megatrends

Shopping habits are transforming all over the world. Retailers and wholesalers should react to these changes. Today new forms of retail and services are appearing out of nowhere. Those who react quickly to these are going to be the winners – and some of them actually will be very big winners, as futurologists predict that the number of dollar millionaires will double in the next few years. //

Lidl: Eating guide

Judit Tőzsér
head of corporate communications
Lidl Hungary

Auchan: innovations tailored to shopper needs

Katalin Kánya
procurement coach and
own brand coordinator
Auchan

Dm: being different and climate neutral

Rita Reményi
assortment manager
dm Magyarország

Dm stores and the chain’s online shop offer approximately 4,300 SKUs from 29 dm brands, such as Mivolis, dmBio, babylove, Balea and denkmit. One quarter of sales is realised by these private labels, and they are forecasted to continue producing double-digit sales growth. Dm’s business policy focuses on being different from competitors. //

Tesco: multidirectional saving

Nóra Hevesi
head of communications
Tesco-Global