Tag "Real"

Supplier and buyer goals align, but challenges and plans vary by channel – We were learning together (Business Days 2024 Part 1)

From Tuesday the students of the FMCG Open University had the chance to dive into the science of retail trade. This article is available for reading in Trade magazin 2024/11...

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Hungarian gives you more – over 50 brands participating in the August campaign of Hungarian Product

Hungarian Product Nonprofit Kft. is getting ready for its August “Hungarian gives you more” campaign. This article is available for reading in Trade magazin 2024/8-9 Participation is free in the...

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Loyalty site magyaranyero.hu is dedicated to customers looking for domestic products

 was more than two years ago that Hungarian Product Nonprofit Kft. launched its loyalty site www.magyaranyero.hu. The website was created with the goal of having a platform through which manufacturers...

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We already know which is your favorite donut!

The carnival season cannot pass without doughnuts, and we Hungarians love the traditional, home-baked ribbon donut filled with apricots the most. – at least this is what was revealed in...

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How many times and how was each store chain mentioned on the Internet last year?

Since the outbreak of the coronavirus epidemic, our lives have changed enormously, which has not left our shopping habits untouched either. A lot has changed since 2020, and the supply...

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The 2022 plastic and garbage ranking of domestic grocery stores has been published

A comprehensive report was prepared on how much single-use plastic and packaging materials burden the environment with the largest food retail chains present in our country. The research was carried...

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(HU) Ott voltunk a (játék)szeren (1. rész)

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG...

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August is the month of Hungarian products

In August nine Hungarian FMCG manufacturers took part in the Hungarian product month programme, which was organised by Hungarian Product Nonprofit Kft. Managing director Eszter Benedek explained that every year...

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Out now!

…I mean the 2021 ranking of FMCG retailers has already been published, and you can read about it in detail in the present issue of our magazine. There was no...

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AKI monitors prices in ever more places

The market price information system (PÁIR) of the Institute of Agricultural Economics (AKI) also monitors the consumer prices of food products. Recently this data collection has been expanded to 10...

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Hungarian pork is offered by hungarian chains

Three Hungarian retail chains, CBA, COOP and REÁL, are also standing up for the domestic pig sector, therefore they will continue to offer fresh pork from Hungarian production in their...

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(HU) A Reál munkatársa is Magyar Kereskedelemért Nagydíjat kapott

Sorry, this entry is only available in HU....

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A new Real store is being built in Békéscsaba

Élésker Kft. is building a new Reál store in Békéscsaba, on the site of the former knitwear factory, for an amount exceeding 3 billion HUF – was announced at a...

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CBA, Coop, Real which is the most popular

CBA the competition of Hungarian-owned store chains operating franchise networks of more than a thousands stores – according to a recent poll. After the competition of discount stores, in which...

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Auchan, CBA, Real and Tesco have also joined the Egg Association

According to the Association of Hungarian Egg Hybrid Breeders and Egg Producers there is an even greater need for food producers operating within the borders of the country, ie safe...

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Schwarz Gruppe acquires online platform real.de

Schwarz Gruppe, a major retail group that owns Lidl and Kaufland, has acquired Real.de from SCP Group. Real.de is one of the largest online marketplaces in Germany. SCP Group didn’t...

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Retail chains and their followers

 Ynsight Research and Silberstein & Partners set up a research team to study consumer opinion about FMCG retailers in social media and on the internet in general. They used the...

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Reál is the most popular store in the online space

During the festive season, there was a lot of news about shopping rushes, full shopping malls, practically completely looted department stores and shops. Photo: AFP, Világgazdaság Online And data from...

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Magazine: The Trade Parliament was in session (Part 1)

This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...

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Amazon would buy Real

German Metro chain would sell its retail units – Világgazdaság Online wrote. In the 282 units of the Real Business Network, 34,000 people are working. It is estimated that the...

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Hungary’s interests are important for Reál

Reál Hungária Élelmiszer Kft. is 100-percent Hungarian-owned and unites more than 2,000 stores in a franchise system. Annual sales exceed HUF 300 billion. Reál does food and drug retail and wholesale in every...

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