promóció - Trademagazin

Pockets rattling with change
Date: 2024-11-19 11:34:10

Tünde Turcsán, managing director of CPS GfK-YouGov gave a presentation at this year’s Business Days conference of Trade magazin. This article is available for reading in Trade magazin 2024/11 Consumer...

Soproni’s “rock” promotion comes to an end
Date: 2024-11-04 14:30:16

Nearly 23,000 votes were cast by music-loving beer fans in the Soproni beer competition. Participants of the nationwide promotion could win an exclusive Tankcsapda concert for their favourite pub. Out...

XIXO’s grand prize of 10 million forints was a turning point in the life of the mother of two
Date: 2024-08-13 12:04:55

After weeks full of excitement, the biggest sweepstakes in the history of XIXO has come to an end. During the promotion, hundreds of thousands of uploads were received, thanks to...

Promotional Budget Cuts Could Impact EU Fruit And Vegetable Consumption: Freshfel Europe
Date: 2024-08-05 09:38:42

The European Commission’s plan to redirect funds allotted for the agricultural promotion policy could harm the competitiveness of EU fruit and vegetables and slow down the progress achieved in promoting...

The legendary Hungarian pub culture would not be complete without Soproni, made using domestic hops
Date: 2024-08-02 10:52:07

The stakes are high in Soproni’s latest national promotion! The opportunity has arrived for the regular place of consumers to become the scene of an exclusive concert by the band...

Americans almost only buy bargain foods
Date: 2024-07-09 10:18:15

For American consumers, the economic situation is increasingly challenging, especially in the food market. Despite high inflation, which has decreased in recent months, the deterioration of purchasing power can still...

Minimum effort, maximum experience – the ideal promotion for 2024
Date: 2024-06-19 11:42:12

The Promotion of the Year 2024 competition, organised by Trade magazin, has once again put the world of promotions in the spotlight. This article is available for reading in Trade...

Promotions are increasingly important
Date: 2024-06-18 13:39:06

Promotions are becoming increasingly important: in 2023 promotional sales already accounted for 32% of total sales and this figure is expected to increase further in 2024. Tünde Turcsán, managing director...

A master course in adaptation – how the inflationary environment has influenced the FMCG market
Date: 2024-06-13 17:22:17

Krisztina Bakonyi-Kovács, senior consultant of GfK-CPS told at the April meeting of the Trade Marketing Club (TMK): the pressure on brands continues to grow. One of the first words that...

Absolute show kitchen – Picture of the day
Date: 2024-06-06 08:12:04

The mirror above the work counter ensures (and illustrates) absolute “transparency” and/or cooking classes are often held in this restaurant....

KOMETA’s spring promotion has begun
Date: 2024-05-14 12:08:50

KOMETA’s National Spring Promotion starts on May 13, customers can use the Screvo application to hunt for prizes for 8 weeks. The main prize of KOMETA’s spring game, which is...

A XIXO soft drink can hide up to HUF 10 million
Date: 2024-05-07 10:42:56

The largest raffle in the history of XIXO has started, within the framework of which valuable prizes will be drawn among the participants for more than two months; for example,...

SPAR is slashing the prices of more than 400 of its products
Date: 2024-04-02 12:14:21

Two special offers await customers in SPAR stores! You can save up to 45 percent on the price of some products included in the promotion. On Tuesday, April 2 and...

Temu pulled the handbrake because of a scandalous action
Date: 2024-04-02 10:57:18

Responding to user concerns, Temu changed the terms of one of its promotional campaigns that originally asked for overly broad personal information. In the campaign launched in Great Britain, the...

Dia earmarks EUR 150m for promotion in 2024
Date: 2024-03-26 13:55:05

Spain’s Dia is earmarking EUR 150m for promotion and discounting in 2024. As part of this, the retailer will make weekly offers on more than 200 products, on which Club...

Spring greeting Gastrohét
Date: 2024-03-05 06:56:47

During the week celebrating domestic gastronomy, METRO and its more than 500 partners will lure guests hungry for culinary experiences to restaurants with HUF 5,000 worth of restaurant coupons. The...

Now we can buy food up to 40% cheaper
Date: 2024-02-22 12:05:09

The priority goal of PENNY Hungary is to always put budget-friendly and high-quality products in the customers’ baskets. That is why the department store chain will reduce the price of...

Lidl favors customers over the age of 65
Date: 2024-02-12 12:28:32

Customers over the age of 65 can get fresh vegetables and fruits, as well as chilled meat products, 10 percent cheaper. Lidl is committed to providing its customers with the...

Russell Hobbs promotion and sweepstakes dumping at Rossmann
Date: 2023-10-25 12:01:00

Rossmann prepared for the last three months of the year with gift card raffles, free 30-second shopping, an online Halloween pumpkin hunt, half-price Russell Hobbs products and countless valuable prizes....

The 30-year-old Rossmann is waiting for its birthday with toys
Date: 2023-10-03 08:29:33

Rossmann is preparing for the end of the year with a series of marathon-long prize draws: for 3 months – during October, November and December – the drugstore chain celebrates...

Freezes its prices until the end of the SPAR year
Date: 2023-10-02 11:42:26

SPAR is extending the ÁRSTOP Extra Promotion for another three months, and thus the price of 300 products will remain at the price level valid on September 30, 2023. A...

Playfulness and responsibility in promotions
Date: 2023-07-21 14:16:27

On 27 April 2023 Trade magazin organised its “The key to successful promotions” event in Aquincum Hotel Budapest, where the award ceremony of the “Most successful promotion of the year”...

What can we learn from the promotions of 2022?
Date: 2023-07-20 12:55:16

Market researcher Kantar Hoffmann has done an exclusive focus group survey for Trade magazine, on what shoppers think about the promotions that entered the “Most successful promotion of the year”...

Hungarian-owned retail chains: growing gap between Budapest and the rest of the country
Date: 2023-06-15 14:10:16

This article is available for reading in Trade magazin 2023/6-7. Growing gap between Budapest and the country Andreas Christou, managing director of RetailZoom gave a presentation on the market...

NIQ: Consumers are cautious at a global level, so in Europe and Hungary too
Date: 2023-06-14 13:26:36

Csilla Zsigmond-Czikora, head of consulting and analytic insights at NIQ summarised the latest consumption trends for our magazine. 2022 was the year of inflation and Hungary is placed second in...

PENNY awaits its customers with nearly a thousand special offers!
Date: 2023-05-04 11:49:11

PENNY offers its customers literally thousands of promotional product offers, as the department store chain offers nearly 1,000 products with significant discounts every month. The offer, which is updated every...

Auchan significantly reduced the prices of more than 4,000 products for Easter
Date: 2023-04-05 10:59:10

Auchan Hungary will reduce the prices of 4,268 products to be exact during the Easter week. Regular customers with a Loyalty Card have access to even more, four and a...

The price drop does not stop at SPAR
Date: 2023-04-04 11:59:55

Every week, SPAR Hungary makes its offer even more attractive within the framework of the Árzuhanás Promotion. Starting this week, the prices of the following products in the Promotion will...

Budapest press event to promote the consumption of European vegetables and persimmons
Date: 2023-03-28 09:30:56

The “MEDITERRANEAN COMBO” information campaign aimed at promoting the consumption of European fruits and vegetables is entering a more active phase in Hungary. The second promotional press event of the...

The price drop continues at SPAR
Date: 2023-03-27 11:21:48

Every week, SPAR Hungary makes its offer even more attractive within the framework of the Árzuhanás Promotion. Starting this Monday, the prices of the following products participating in the Promotion...

Pockets rattling with change Date: 2024-11-19 11:34:10

Soproni’s “rock” promotion comes to an end Date: 2024-11-04 14:30:16

XIXO’s grand prize of 10 million forints was a turning point in the life of the mother of two Date: 2024-08-13 12:04:55

Promotional Budget Cuts Could Impact EU Fruit And Vegetable Consumption: Freshfel Europe Date: 2024-08-05 09:38:42

The legendary Hungarian pub culture would not be complete without Soproni, made using domestic hops Date: 2024-08-02 10:52:07

Americans almost only buy bargain foods Date: 2024-07-09 10:18:15

Minimum effort, maximum experience – the ideal promotion for 2024 Date: 2024-06-19 11:42:12

Promotions are increasingly important Date: 2024-06-18 13:39:06

A master course in adaptation – how the inflationary environment has influenced the FMCG market Date: 2024-06-13 17:22:17

Absolute show kitchen – Picture of the day Date: 2024-06-06 08:12:04

KOMETA’s spring promotion has begun Date: 2024-05-14 12:08:50

A XIXO soft drink can hide up to HUF 10 million Date: 2024-05-07 10:42:56

SPAR is slashing the prices of more than 400 of its products Date: 2024-04-02 12:14:21

Temu pulled the handbrake because of a scandalous action Date: 2024-04-02 10:57:18

Dia earmarks EUR 150m for promotion in 2024 Date: 2024-03-26 13:55:05

Spring greeting Gastrohét Date: 2024-03-05 06:56:47

Now we can buy food up to 40% cheaper Date: 2024-02-22 12:05:09

Lidl favors customers over the age of 65 Date: 2024-02-12 12:28:32

Russell Hobbs promotion and sweepstakes dumping at Rossmann Date: 2023-10-25 12:01:00

The 30-year-old Rossmann is waiting for its birthday with toys Date: 2023-10-03 08:29:33

Freezes its prices until the end of the SPAR year Date: 2023-10-02 11:42:26

Playfulness and responsibility in promotions Date: 2023-07-21 14:16:27

What can we learn from the promotions of 2022? Date: 2023-07-20 12:55:16

Hungarian-owned retail chains: growing gap between Budapest and the rest of the country Date: 2023-06-15 14:10:16

NIQ: Consumers are cautious at a global level, so in Europe and Hungary too Date: 2023-06-14 13:26:36

PENNY awaits its customers with nearly a thousand special offers! Date: 2023-05-04 11:49:11

Auchan significantly reduced the prices of more than 4,000 products for Easter Date: 2023-04-05 10:59:10

The price drop does not stop at SPAR Date: 2023-04-04 11:59:55

Budapest press event to promote the consumption of European vegetables and persimmons Date: 2023-03-28 09:30:56

The price drop continues at SPAR Date: 2023-03-27 11:21:48