PICK - Trademagazin

This year’s last Trade Marketing Club session is coming – with the POPAI POP award ceremony
Date: 2024-11-11 12:19:05

On November 28, we invite everyone to the special room at the MOM Cultural Center (MOMKult) who is interested in how brands have used sports for brand building this year....

Measuring success for 20 years: double celebration by Superbrands Hungary this year
Date: 2024-11-03 16:17:05

2004 was the year when Hungary’s leading brands were rated by the international Superbrands Programme for the first time. This article is available for reading in Trade magazin 2024/11 The...

Once again the 22nd Business Golf Championship attracted many people
Date: 2024-10-03 10:01:06

In mid-June the Business Golf Championship reached its 22nd birthday, at the Greenfield Hotel Golf & Spa in Bükfürdő. Perla Service’s event was once again attended by nearly 300 guests...

PICK encourages you to cheer together this summer as well
Date: 2024-05-16 12:00:34

In 2024, during the summer football sports events, PICK is the official cooperating partner of the Hungarian Football Association, the Hungarian men’s national football team, and András Schäfer’s national football...

Where next for Student Design?
Date: 2024-04-25 10:58:52

In the morning of 5 March, there was a POPAI international meeting in pavilion A of the Sirha Budapest 2024 trade fair, where participants discussed the possibilities of expanding the...

In the direction of nature: Milán Valkusz and Peti Marics invite you to hike, together with PICK
Date: 2024-04-18 12:17:41

Three new hiking trails named PICK Bordó tour await hikers in three beautiful panoramic regions of the country. PICK’s spring campaign encourages people to get out of the four walls...

PICK’s spring campaign invites you to go outdoors
Date: 2024-04-17 11:21:19

In 2023, everyone got to know the concept of the word taste. The characteristic taste of PICK Winter Salami is able to evoke pleasant moments for us very intensely, we...

Research: we fear bad Easter ham
Date: 2024-03-14 12:51:21

For Hungarians, Easter is still considered a holiday celebrated at home, with family, of which traditional foods, such as Easter ham, are an essential part. The representative research commissioned by...

Ham could perform well again this year
Date: 2024-02-27 14:10:43

A rather big double-digit decline in volume sales of Easter ham was caused by dropping real incomes and a significant rise in prices: over 40% (mainly due to a sharp...

Fontosnak tartjuk a sikerek megünneplését, mégsem szánunk rá időt
Date: 2023-12-04 10:23:43

A lakosság csupán 11%-ára jellemző igazán, hogy megünnepli hétköznapi sikereit – derült ki a PICK friss felméréséből. A kutatás arra is rávilágított, hogy akik számára az ünnepléshez hozzátartozik a közös étkezés,...

The world is in your hands – Picture of the day
Date: 2023-11-17 08:38:46

The best ideas are those that come to mind, even if we could have come up with them. Balázsé Sípos, the owner of Sípospack, is like this. He talks about...

The handball team of PICK and OTP Bank – PICK Szeged is preparing for a joint action
Date: 2023-10-25 11:56:33

The OTP Bank – Pick Szeged Handball team and the PICK brand, the eponymous sponsor for 30 years, are preparing for a joint big throw! From now on, it raises...

Quality, product innovation and integrated campaigns – PICK’s recipe for keeping consumers
Date: 2023-10-12 11:16:05

The PICK brand needs no introduction in Hungary, and its core value is development based on quality and tradition – this is the reason why consumers love and trust PICK...

After a year, PICK is coming back with a national prize draw
Date: 2023-10-11 11:58:48

PICK, a renowned brand, has kicked off an eight-week nationwide promotion in October and November 2023, providing a significant chance to win substantial cash prizes. This move comes after a...

Four fifths of Hungarians consider it important to celebrate everyday successes, yet we don’t take the time to do so
Date: 2023-10-09 11:29:29

Our life has accelerated significantly, the list of obligations and tasks is long, perhaps more than we can do every day. We often forget to stop and be a little...

Four fifths of Hungarians consider it important to celebrate everyday successes, yet we don’t take the time to do so
Date: 2023-10-06 12:01:55

Our life has accelerated significantly, the list of obligations and tasks is long, perhaps more than we can do every day. We often forget to stop and be a little...

Pick Szeged Zrt. increased its profit in the first six and a half years even in an unfavorable economic environment
Date: 2023-09-29 12:31:17

Pick Szeged Zrt. closed the first six months of 2023 with a pre-tax profit of HUF 4.932 billion, after HUF 4.846 billion in the same period of the previous year,...

80 percent of the Hungarian population prefers hot dogs
Date: 2023-09-08 11:48:52

80 percent of the Hungarian population agrees that hot dogs are easy and quick to prepare, but there are still people who are uncertain about how to prepare them, and...

More interesting facts about hot dogs
Date: 2023-09-05 11:50:16

80 percent of the Hungarian population agrees that hot dogs are easy and quick to prepare, but there are still people who are uncertain about how to prepare them, and...

Hungarians regularly eat hot dogs, but they don’t know what they’re made of, according to a study
Date: 2023-07-31 12:08:55

95 percent of the Hungarian population regularly consumes hot dogs, but a quarter of them are completely unaware of what they are made of – this was revealed in a...

The joint project of PICK and MOME is presented in TASTE-MEMORIES-PICTURES
Date: 2023-05-12 11:30:39

PICK and the Moholy-Nagy University of Arts (MOME) will jointly revive the salami memories of our generations with a unique exhibition that opened in May. The campaign related to the...

The exhibition of the joint art project of PICK and MOME has opened
Date: 2023-05-10 11:38:19

PICK, which goes back more than 150 years, and the salami experiences that define the taste memories of generations inspired the graphic artists whose works were exhibited in Buda’s cultural...

Preserving the values of poultry processing in Szentes: the team behind the VALDOR brand
Date: 2023-04-05 10:24:13

The VALDOR brand collective has been a member of the Bonafarm meat marketing team since 2020. It is a real challenge in the diverse domestic poultry meat market to make...

“Salami memories of our generations” – works inspired by PICK are presented by MOME’s graphic designers
Date: 2023-03-10 11:10:50

There are few iconic products that, even at the mere mention of its name, can evoke pleasant memories, feelings, and moods in members of various generations, and bring them back...

Permanent, non-FMCG winner at Display of the Year in 2022
Date: 2023-01-12 10:30:00

This year’s last POPAI Hungary Association meeting was held in MOM Paulaner restaurant on 1 December. The Bonafarm trade marketing team was the host, who introduced the latest PICK and...

The strength of brands
Date: 2023-01-09 10:59:02

On Thursday Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation at the Business Days conference. He shared the results of their global survey, which...

PICK’s expertise creates a real difference between meat and meat
Date: 2022-12-06 10:19:22

Expertise makes the difference between flesh and flesh. With this message, the PICK Fresh meat campaign was launched in November, which is an important milestone in the branding of the...

PICK builds its new campaign on the fan experience
Date: 2022-11-16 11:32:26

After the 2021-2022 ball sports events, at the end of this year, we can once again experience the cohesive power of big, common fans. PICK encourages us to make sports...

Pick announced a new campaign
Date: 2022-10-19 10:24:51

PICK salamis, made with centuries of expertise, have been giving the flavor of our memories for more than 150 years and will continue to be there for our most important...

Iván Kamarás recalls flavour memories with the help of PICK
Date: 2022-09-02 09:16:57

PICK is one of the most traditional – going back more than 150 years – and best known Hungarian brands. This July PICK started a one-of-a-kind partnership, with one of...

This year’s last Trade Marketing Club session is coming – with the POPAI POP award ceremony Date: 2024-11-11 12:19:05

Measuring success for 20 years: double celebration by Superbrands Hungary this year Date: 2024-11-03 16:17:05

Once again the 22nd Business Golf Championship attracted many people Date: 2024-10-03 10:01:06

PICK encourages you to cheer together this summer as well Date: 2024-05-16 12:00:34

Where next for Student Design? Date: 2024-04-25 10:58:52

In the direction of nature: Milán Valkusz and Peti Marics invite you to hike, together with PICK Date: 2024-04-18 12:17:41

PICK’s spring campaign invites you to go outdoors Date: 2024-04-17 11:21:19

Research: we fear bad Easter ham Date: 2024-03-14 12:51:21

Ham could perform well again this year Date: 2024-02-27 14:10:43

Fontosnak tartjuk a sikerek megünneplését, mégsem szánunk rá időt Date: 2023-12-04 10:23:43

The world is in your hands – Picture of the day Date: 2023-11-17 08:38:46

The handball team of PICK and OTP Bank – PICK Szeged is preparing for a joint action Date: 2023-10-25 11:56:33

Quality, product innovation and integrated campaigns – PICK’s recipe for keeping consumers Date: 2023-10-12 11:16:05

After a year, PICK is coming back with a national prize draw Date: 2023-10-11 11:58:48

Four fifths of Hungarians consider it important to celebrate everyday successes, yet we don’t take the time to do so Date: 2023-10-09 11:29:29

Four fifths of Hungarians consider it important to celebrate everyday successes, yet we don’t take the time to do so Date: 2023-10-06 12:01:55

Pick Szeged Zrt. increased its profit in the first six and a half years even in an unfavorable economic environment Date: 2023-09-29 12:31:17

80 percent of the Hungarian population prefers hot dogs Date: 2023-09-08 11:48:52

More interesting facts about hot dogs Date: 2023-09-05 11:50:16

Hungarians regularly eat hot dogs, but they don’t know what they’re made of, according to a study Date: 2023-07-31 12:08:55

The joint project of PICK and MOME is presented in TASTE-MEMORIES-PICTURES Date: 2023-05-12 11:30:39

The exhibition of the joint art project of PICK and MOME has opened Date: 2023-05-10 11:38:19

Preserving the values of poultry processing in Szentes: the team behind the VALDOR brand Date: 2023-04-05 10:24:13

“Salami memories of our generations” – works inspired by PICK are presented by MOME’s graphic designers Date: 2023-03-10 11:10:50

Permanent, non-FMCG winner at Display of the Year in 2022 Date: 2023-01-12 10:30:00

The strength of brands Date: 2023-01-09 10:59:02

PICK’s expertise creates a real difference between meat and meat Date: 2022-12-06 10:19:22

PICK builds its new campaign on the fan experience Date: 2022-11-16 11:32:26

Pick announced a new campaign Date: 2022-10-19 10:24:51

Iván Kamarás recalls flavour memories with the help of PICK Date: 2022-09-02 09:16:57