piackutató - Trademagazin

What can we learn from the promotions of 2022?
Date: 2023-07-20 12:55:16

Market researcher Kantar Hoffmann has done an exclusive focus group survey for Trade magazine, on what shoppers think about the promotions that entered the “Most successful promotion of the year”...

Consumers react to the inflation by spending less
Date: 2022-06-08 15:34:14

In April 2022 US market research company First Insight did a 1,000-participant survey on how the biggest inflation rate of the last 40 years, 8.5%, has influenced consumer confidence and...

The pandemic devastated the hospitality sector
Date: 2021-11-22 10:10:32

On the first day of the Business Days conference Gábor Tolnai, head of marketing insight division at Kantar Hoffmann gave a presentation, which was based on the company’s 100-respondent survey...

Magazine: Do-it-yourself marketing!
Date: 2019-10-05 07:08:01

Instagram’s launch 9 years ago gave great momentum to food photography. According to a US survey made in 2017, 69 percent of consumers that belong to Generation Y pick up...

dunnhumby – The world’s first customer data science platform – has been helping with understanding customer behaviour for 10 years now in Central Europe and Hungary
Date: 2018-09-21 10:52:32

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. The dunnhumby Customer Science Platform is our unique mix...

Business Days 2017: focusing on the channels (Part 2)
Date: 2017-12-15 11:18:45

On Thursday Trade TV continued the broadcast, but before work started in the macroeconomic section, Trade magazin’s editor-in-chief Zsuzsanna Hermann and István Matus, member of Chain Bridge Club’s board of...

Magazine: Retail trends from a market researcher’s perspective
Date: 2017-07-04 07:35:27

At the April meeting of the Trade Marketing Club the directors of Nielsen and GfK spoke to club members about the FMCG retail trends of 2016, analysing retailers, categories, brands...

The global sales of tablet PCs decreased by eight percent this year
Date: 2015-12-01 11:10:58

The world market turnover of tablets decreased by eight percent this year, while the demand is shifting towards commercial and large appliances with keyboards in the future – the International...

Black Friday: More than half of the Hungarians have heard about the promotions
Date: 2015-11-26 11:40:14

54 percent of the Hungarians have heard about the Black Friday promotions. Most people would buy clothing products on this day – Millward Brown’s latest representative research reveals. According to...

What can we learn from the promotions of 2022? Date: 2023-07-20 12:55:16

Consumers react to the inflation by spending less Date: 2022-06-08 15:34:14

The pandemic devastated the hospitality sector Date: 2021-11-22 10:10:32

Magazine: Do-it-yourself marketing! Date: 2019-10-05 07:08:01

dunnhumby – The world’s first customer data science platform – has been helping with understanding customer behaviour for 10 years now in Central Europe and Hungary Date: 2018-09-21 10:52:32

Business Days 2017: focusing on the channels (Part 2) Date: 2017-12-15 11:18:45

Magazine: Retail trends from a market researcher’s perspective Date: 2017-07-04 07:35:27

The global sales of tablet PCs decreased by eight percent this year Date: 2015-12-01 11:10:58

Black Friday: More than half of the Hungarians have heard about the promotions Date: 2015-11-26 11:40:14