NMS Hungary - Trademagazin

Health in everyday life
Date: 2024-04-22 10:02:59

A healthy lifestyle means different things to different people, and it isn’t specifically limited to eating. This article is available for reading in Trade magazin 2024/5 Our representative survey of...

Personalisation is the keyword in retail this year
Date: 2024-03-05 11:32:08

Personalisation, artificial intelligence (AI), and sustainability – these are the keywords that are unanimously mentioned in almost all the trend forecasts that analyse the prospects and opportunities for retail in...

First “Flexi Forum” organised
Date: 2023-12-07 11:04:52

According to a national survey by Danone and market research agency NMS, Generation Z is the most open to substituting dairy and meat products with plant-based alternatives and to considering...

Hogyan változtatta meg a lakosság vásárlási szokásait az infláció?
Date: 2023-12-07 10:38:52

Alig van olyan háztartás Magyarországon, amely az elmúlt években ne kényszerült volna változtatni élelmiszer-vásárlási szokásain. Az NMS Hungary idén május és augusztus között több olyan online kutatást is végzett, melyben...

Amikor túl nehéz a szatyor… – Elvárások és tapasztalatok az online élelmiszer-vásárlás során
Date: 2023-10-04 11:54:40

A pandémia alatt hatalmasat nőtt az élelmiszert online (vagy online is) vásárlók aránya, azonban a növekedés mára lelassult. Vajon miért választják inkább a hagyományos élelmiszerüzleteket még azok is, akik egyéb termékeket szívesen rendelnek...

Fenntarthatóság: elmélet és gyakorlat
Date: 2023-08-31 10:59:20

A környezet védelme, a fenntarthatóság elérése mindannyiunk közös ügye, és a kutatási eredmények azt mutatják, hogy szerencsére ezzel a magyar lakosság is egyetért. Amellett, hogy a vállalatoktól is elvárja, hogy...

Is environmentally conscious shopping really eco-friendly?
Date: 2023-07-06 10:37:15

In our new 500-respondent consumer survey, we were trying to learn about the latest consumer opinion and habits related to environmental consciousness and sustainability. This article is available for reading...

Magazine: Eat smartly! – An overview of health-conscious eating
Date: 2022-05-04 06:23:02

Our company has conducted a representative, 500-respondent online survey in its Hungarian National Panel about the healthy eating trend, and how it influences people – are they willing to make...

Magazine: Optimistic investors in the SME sector
Date: 2022-03-10 06:25:21

The latest market research of Magyar Bankholding and NMS Hungary focused on the planned and realised investments of SMEs with a minimum sales revenue of HUF 300 million. From the...

It’s not just in agriculture that investments are catching up
Date: 2022-01-25 10:25:40

Almost half of the larger companies have made significant investments worth at least HUF 10 million in the past two years, according to research conducted by Magyar Bankholding on small...

Magazine: Shopping from your sofa
Date: 2021-10-20 07:16:50

Our company analysed the popularity of online shopping, using the Hungarian National Panel’s representative online survey – with 500 respondents. It turned out that 28 percent of Hungarians shop online...

The financial situation of the population also favours discount chains
Date: 2021-05-10 13:52:56

Over the past year, the epidemic has brought many changes to the lives of the Hungarian population, but the change in the financial situation has affected all areas. In its...

Magazine: Light at the end of the tunnel?
Date: 2021-03-17 07:43:46

More optimistic expectations In a Hungarian National Panel representative survey with 800 respondents, we examined what consumers think about the year ahead of us. It turned out that 54 percent...

Is innovation the new hope?
Date: 2020-11-10 22:12:25

In mid-October a Hungarian National Panel representative survey with 800 respondents tried to find out whether the pandemic changed how consumers view new innovations. In spite of the fact that...

Magazine: Pandemic puts pressure on sustainability efforts
Date: 2020-09-10 06:56:43

Sustainability and environmental protection matter to more and more consumers, but how did the COVID-19 pandemic affect this trend? We compared the results of an online survey conducted in the...

High-quality dietary supplements for a healthy life
Date: 2020-08-26 10:01:32

Since March vitamins, immune boosters and sleep aids have been the top dietary supplements. Quality is now more important for consumers than quantity. Assortment manager Ferenc Zabán told our magazine...

People’s perception of the pandemic situation week by week
Date: 2020-06-18 10:22:04

By early March the coronavirus pandemic, which had seemed to be so distant before, turned our world upside down. When the government took the first special measures, NMS Hungary and...

After a difficult semester, the population expects the income situation to turn better from autumn
Date: 2020-04-28 11:22:06

For the fifth week in a row, NMS Hungary has been continuously measuring the sentiment of the population of the panel member countries, including Hungary, about the pandemic situation and...

Less luxury, more health?
Date: 2020-02-10 19:24:09

In an 821-respondent representative survey, NMS Hungary was trying to find out what Hungarians are expecting from the year ahead of us, and how their expectations can influence their shopping...

Health in everyday life Date: 2024-04-22 10:02:59

Personalisation is the keyword in retail this year Date: 2024-03-05 11:32:08

First “Flexi Forum” organised Date: 2023-12-07 11:04:52

Hogyan változtatta meg a lakosság vásárlási szokásait az infláció? Date: 2023-12-07 10:38:52

Amikor túl nehéz a szatyor… – Elvárások és tapasztalatok az online élelmiszer-vásárlás során Date: 2023-10-04 11:54:40

Fenntarthatóság: elmélet és gyakorlat Date: 2023-08-31 10:59:20

Is environmentally conscious shopping really eco-friendly? Date: 2023-07-06 10:37:15

Magazine: Eat smartly! – An overview of health-conscious eating Date: 2022-05-04 06:23:02

Magazine: Optimistic investors in the SME sector Date: 2022-03-10 06:25:21

It’s not just in agriculture that investments are catching up Date: 2022-01-25 10:25:40

Magazine: Shopping from your sofa Date: 2021-10-20 07:16:50

The financial situation of the population also favours discount chains Date: 2021-05-10 13:52:56

Magazine: Light at the end of the tunnel? Date: 2021-03-17 07:43:46

Is innovation the new hope? Date: 2020-11-10 22:12:25

Magazine: Pandemic puts pressure on sustainability efforts Date: 2020-09-10 06:56:43

High-quality dietary supplements for a healthy life Date: 2020-08-26 10:01:32

People’s perception of the pandemic situation week by week Date: 2020-06-18 10:22:04

After a difficult semester, the population expects the income situation to turn better from autumn Date: 2020-04-28 11:22:06

Less luxury, more health? Date: 2020-02-10 19:24:09